Accenture bolsters design capabilities with expansion of Fjord

Consulting and tech company Accenture is betting big on design after this week announcing that it is to expand the capabilities of Fjord, the design and innovation unit within Accenture Interactive.

The expansion will see the company open more studios in the US and abroad, start a new recruiting program for design professionals, and offer training for new and existing design employees.

Accenture said it will be investing further in service design that drives business outcomes through the innovative use of digital technologies and design across platforms including smart devices, tablets and PCs.

Brian Whipple, senior managing director, Accenture Interactive called the acquisition of Fjord a "game-changer" for the company.

“While companies are only recently waking up to the power of design for business, we’ve already established a world-class design and innovation powerhouse and made it work. We are committed to extending our lead through significant and long term investment. By connecting service design to Accenture Interactive’s broader suite of marketing services, we’re helping our clients succeed in today’s experience-driven economy.”

Since the aquisition of Fjord, Accenture has expanded its geographic reach from two to four continents and more than doubled the size of its design team.

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