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US Creative Department: Featuring FCB West, David&Goliath, BSSP and more


By Minda Smiley | Reporter

July 29, 2015 | 15 min read

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.

Submit your vote before Wednesday August 5 to guarantee your vote has been counted.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

Butler, Shine, Stern & Partners: HTC 'Rally for Michelle'

Brand: HTC

Title: Rally for Michelle

Agency: Butler, Shine, Stern & Partners (BSSP)

Agency Website:

ECD: John Butler

ACD: Eric Liebhauser

Sr. AD: Maria Lee

Additional Credits: Head of Broadcast Production: Adrienne Cummins

Director: Luis Pena

Prod Co.: JHF Productions

Producer: Scott Samuelson

Editor: Dave Becker

Post Producer: Richard Quan

Published: July 2015

David&Goliath: California Lottery 'Get Lost'

Brand: California Lottery

Title: Get Lost

Agency: David&Goliath, LA

Agency Website:

Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery

President: Brian Dunbar

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Creative Director/Copywriter: Greg Buri

Creative Director/Art Director: Basil Cowieson

Copywriter (Digital/Radio): Nicole Lague

Art Director (Digital/Radio): Tracey Chan

Additional Credits: Strategic Planning Director: Kristen Knape

Strategic Planner: Jessica Watts

Director of Broadcast Production: Paul Albanese

Broadcast Producer: Jessica Gardner

Group Account Director: Stacia Parseghian

Management Supervisor: Janet Wang

Account Executive: Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Project Manager: Erin Cavin

Director, Business Affairs: Rodney Pizarro

Associate Business Affairs Manager: Ann Shelton

Director of Print Services: Lisa Huber

Chief Digital Officer: Mike Geiger

Director of Digital Delivery and Technology: Robert Boucher

Digital Production and Technology Manager: Michael Karney

Senior Interactive Developer: Ardon Hall

Digital Production Coordinator: Keenan Howard

Production Company: Furlined

Director: Nez Khammel

Director of Photography: Andrij Parekh

President: Diane McArter

Managing Director / Exec. Producer: Robert Herman

Head Of Production: Sheila Eisenstein

Line Producer: Pete Vitale

Sales Representative: Tracy Reid Brown

Editorial House: Spinach Editorial

Editor: Andy McGraw c/o Stitch Editorial

Producer: Jonathan Carpio

Assistant Editor: Ronnie Shatto

Telecine: Company 3

Colorist: Bob Festa

Online & VFX: Method Studios

Flame Artist: Noah Caddis

Executive Producer: Robert Owens

Producer: Stephanie Allis

Music: “Hey My Man” by The Babes

Sound Mixer/Engineer: Sam Casas c/o Lime Studios

Published: July 2015

FCB West: Levi's 'Alicia Keys'

Brand: Levi's

Title: Alicia Keys

Agency: FCB West

Agency Website:

SVP, Group Creative Director: Colin McRae

Senior Producer: Rob Lee

Additional Credits: SVP, Group Account Director: Vicki McRae

SVP, Account Director: Rebecca Pollock

Account Supervisor: Lauren Geismar

Assistant Account Executive: Abby McBeth

Production Company: Little Minx

Director: Malik Sayeed

EP: Rhea Scott/Jennette MacLachlan

Line Producer: Jack Benson

Editorial House: Rock Paper Scissors

Producer: Chris Noviello

Editor: Biff Butler / Alyssa Oh

Audio: One Union

Song: “28,000 Days” Alicia Keys

Audio Engineer: Joaby Deal

Published: July 2015

Gigawatt Graphics: Sweethearts Mints Packaging

Brand: NECCO Candies - Sweethearts

Title: Packaging

Agency: Gigawatt Graphics

Agency Website:

Creative Director/Designer/Illustrator: Geoffrey Bloom

Photographer: Tony Scarpetta

Additional Credits: Director of Marketing: Alyssa Hills

Printer: Berlin Packaging (

Published: 2015

Short Rationale: The Sweethearts brand has officially ventured into the everyday, non-seasonal market. Looking to compete in the mint category, they created an upscale tin design marketing toward the female demographic to help extend the brand outside of Valentine’s day. It is currently the thinnest tin on the market and fits easily in a purse or pocket. In keeping with their famous Sweethearts brand, these mints are a micro version of their iconic heart-shaped candies. Each tin comes with an inspirational paper insert quote and a mirror inside the lid. A tagline around the side of the tin calls out "Confident | Fresh | Breath". They aimed for a rich, hi-contrast color pallet with tones of black as the key player. This pushed the upscale look while still hitting bright “minty” colors for instant shelf recognition. This was a large undertaking—over 10 different versions of this tin were created before the final was chosen.

Grey: DirecTV 'Bad Comedian' and 'Arts & Craftsy'

Brand: DirecTV

Titles: Bad Comedian and Arts & Craftsy

Agency: Grey

Agency Website:

Spot: Bad Comedian

Chief Creative Officer: Tor Myhren

Group Creative Director: Steve Fogel

Group Creative Director: Doug Fallon

Copywriter: Steve McElligott

Art Director: Jerome Marucci

Additional Credits: Account Team: Chris Ross, Beth Culley, John Baker, Danielle Weiner, Jake Wanamaker

Agency Executive Producer: Andrew Chinich

Agency Producer: Lindsay Myers

Production Company: MJZ

Director: Tom Kuntz

Producer: Emily Skinner

Director of Photography: Jo Willems

Editor (person & company): Gavin Cutlet, Mackcut

Assistant Editor: Pamela Petruski

VFX: Frame Store, Christa Cox Producer

Principal Talent: Eli Manning

Spot: Arts & Craftsy

Chief Creative Officer: Tor Myhren

Group Creative Director: Steve Fogel

Group Creative Director: Doug Fallon

Copywriter: Kim Nguyen

Art Director: Marques Gartrell

Account Team: Chris Ross, Beth Culley, John Baker, Danielle Weiner, Jake Wanamaker

Agency Executive Producer: Andrew Chinich

Agency Producer: Lindsay Myers

Production Company: MJZ

Director: Tom Kuntz

Producer: Emily Skinner

Director of Photography: Jo Willems

Editor (person & company): Gavin Cutlet, Mackcut

Assistant Editor: Pamela Petruski

VFX: Frame Store, Christa Cox Producer

Principal Talent: Tony Romo

Published: July 2015

Weber Shandwick: Aldi 'Cart Smarts,' 'Love' and 'Finding Herb'

Brand: Aldi

Titles: Cart Smarts, Love, and Finding Herb

Agency: Weber Shandwick

Agency Website:

Executive Creative Director: Jim Paul

SVP, Creative Director: Jeff Immel

VP, Creative Director: Dan Jividen

Additional Credits: Copywriter: Mikinzie Stuart

VP, Executive Integrated Producer: Kim Mohan

Producer: Karen Carter

EVP: Allison Madell

SVP: Katy Pankau

SVP, Digital: Jonathan Sullivan

VP: Eniko Bolivar

VP: Emily Fisher

VP, Consumer Media Relations: Ernestine Sclafani

Director, Senior Media Specialist: Jennifer Parsons

Director, Digital: Nick Wille

Group Manager, Paid Media & Content Distribution: Allie Smith

Group Manager, Media Specialist: Alan Keane

Account Supervisor: Kristen Thompson

Account Supervisor: Caitlyn Andre

Account Supervisor: Carolina Madrid

Production Company: Accomplice Media

Director: Tom Feiler

Executive Producer: Mel Gragido

Editor: Christina Stumpf

Post Production Company: Quriosity Productions

Sound Design & Mix: Joe Flood, Floodgate Studios

Talent: Comedian & Television Host Ben Bailey

Published: July 2015

Established: Marc Jacobs Decadence Design

Brand: Marc Jacobs

Title: Decadence Design

Agency: Established

Agency Website:

Photographer: Stephanie Dinkel

Published: Fall 2015

72andSunny: Google 'Americans with Disabilities Act 25-Year Anniversary Art Installation'

Brand: Google

Title: Americans with Disabilities Act 25-Year Anniversary Art Installation

Agency: 72andSunny

Agency Website:

Quote by George H.W. Bush at Carnegie Library, artwork by Darren Booth

Portrait of Claudia Gordon at Gallaudet University, artwork by Darren Booth

Portrait of Ed Roberts at the National Portrait Gallery, artwork by Darren Booth

Portrait of Tia Nelis at the National Museum of American History, artwork by Darren Booth

Portrait of Patrick Kennedy at Woodrow Wilson Plaza, artwork by Darren Booth

Published: July 2015

Short Rationale: Google partnered with 72andSunny to honor the anniversary of the Americans with Disabilities Act and some of the heroes of the Disability Rights movement. As part of the Google Impact Challenge: Disabilities, Google wanted to highlight and give voice to the unsung heroes who fought and are still fighting for equality. On six different historical sites around Washington D.C., portraits of nine leaders of the Disabilities Rights movement were plastered to stairways in a symbolic effort to celebrate the anniversary of the Americans with Disabilities Act. Artist Darren Booth was commissioned to execute the portraits.

RPA: La-Z-Boy 'Stavros'

Brand: La-Z-Boy

Title: Stavros

Agency: RPA

Agency Website:

EVP, Chief Creative Officer: Joe Baratelli

SVP, Group Creative Director: Pat Mendelson

VP, Creative Director: Alicia Dotter

Associate Creative Director/Copy: Joe Sgro

Associate Creative Director/Art: Stephen Chow

Associate Creative Director: Jeni Stewart

Additional Credits: SVP, Chief Production Officer: Gary Paticoff

VP, Executive Producer: Carolyn Casey

VP, Director of Business Affairs: Maria Del Homme

Associate Director, Business Affairs: Jennifer Ross

EVP, Management Account Director: Tom Kirk

VP, Group Account Director: Eric Davis

Management Supervisor: Tina Eaton

Account Supervisor: Joey Hanson

Account Supervisor: Kim Caldwell

Production Company: UBER Content

Director: Fred Savage

DP: Peter Deming

Executive Producer/Owner: Phyllis Koenig

Executive Producer/Owner: Preston Lee

Line Producer: Bettina Schneider

Studio Location: East of Hollywood

Editorial: CUT + RUN

Editors: Graham Turner, Steve Gandolfi

Producer: Amburr Farls

Post Production: Brewster Parsons

Post Producer: Zack Whitley

VFX Supervisor/Lead Flame Artist: Andrew Eksner

Music Production

library music: various sources

Sound Design: Lime Studios

Sound Designer: Dave Wagg

Executive Producer: Susie Boyajan

Audio Post: Lime Studios

Mixer: Dave Wagg

Assistant Mixer: Adam Primack

Executive Producer: Susie Boyajan

Published: July 2015

Tierney: TD Bank 'Cash Me if You Can,' 'Floodnado' and 'Closed in Sixty Seconds'

Brand: TD Bank

Titles: Cash Me if You Can, Floodnado, and Closed in Sixty Seconds

Agency: Tierney-Philadelphia

Agency Website:

Creative Director: Teri Gerbec

Art Director: Tracy Shinko

Copywriters: Emily Smeraldo, Zachrey Thornbury

Executive Creative Director: Patrick Hardy

Additional Credits: Integrated Production Director: Peg Finucan

Agency Producer: Brian Schierman

Prod. Co.: Tool of North America

Director: Benji Weinstein

D.P.: Marcello Durst

Executive Producers: Lori Stonebreaker, Oliver Fuselier

Line Producer: Jason Manz

Editorial: Cosmo Street

Editor: Aaron Langley

Ass’t. Editor: Ray Frech

Exec. Producer: Maura Woodward

Post Producer: Anne Lai

Music: Future Perfect

Composers: John Connolly, Victor Magro

Exec. Producer: Maxwell Gosling

Sound Design: Sonic Union

Engineer: Michael Marinelli

Sr. Producer: Justine Cortale

Color-correct: CO3

Telecine: Tom Poole, Sofie Borup

Published: July 2015

Tru Fragrance & Beauty: Fictions-Anthropologie Design

Leo Burnett Chicago: Fifth Third Bank 'Ways'

Brand: Fifth Third Bank

Title: Ways

Agency: Leo Burnett Chicago

Agency Website:

Chief Creative Officer: Susan Credle

Executive Creative Director: Jon Wyville & Dave Loew

Associate Creative Director, Copywriter: Kent Carmichael

Associate Creative Director, Art Director: Ryan Stotts

Additional Credits: Executive Producer: David Moore

Producer: Topher Cochrane

EVP, Account Director: Louis Slotkin

SVP, Account Director: Lucy Greenlee

Account Director: Andrea Newsom

Account Executive: Aana Wherry

VP, Strategy Director: Adam Friedman

Senior Strategist: Michael Cheng

Production Company: Backyard Productions

Director: Jesper Ericstam

VFX/SPX: Timber

Editorial: Arcade

Editor: Nick Rondeau

Music Company: Super Circus

Director of Photography: Crille Forsberg

SVP, Group Client Director, Spark: Kerry Hemmerich

VP, Media Director, Spark: Chris Mittman

Associate Media Director, Spark: Ryan Stoer

Published: July 2015

AwesomenessTV: Old Navy '#Unlimited'

Brand: Old Navy x AwesomenessTV (Collaboration)

Title: #Unlimited

Written by: Cisco Adler & Alex Aiono (penned from interviews with Boys & Girls Club members across the country)

Directed by: Kurt Hugo Schneider (in one continuous take)

Produced by: AwesomenessTV

Published: July 2015


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