US Ad of the Week: HP ‘Jane’
HP’s latest spot ‘Jane’ tells the story of a girl who begins to lose her creative spark once she grows older and the humdrum routines of adult life set in.
Voted by US Creative Department readers as Ad of the Week, the 60-second spot first shows Jane as a child coloring, dressing up in costumes, and painting.
But once she goes to college and starts her job, her artistic side becomes buried under the demands of her career.
Yet the spot ends on a positive note when Jane becomes inspired by her imaginative daughter – and uses HP’s platform Sprout to foster her child’s creativity.
It also features a rendition of Roger Hodgson’s ‘The Logical Song’ performed by the Silverlake Conservatory of Music’s children’s choir.
Created by agency 180LA, the video is part of the Sprout’s new “Go Make Things” campaign.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Chief Creative Officer: William Gelner Creative Director
Copywriter: Zac Ryder
Creative Director/Art Director: Adam Groves
Additional Credits: Head of Production: Natasha Wellesley
Executive Producer: Erin Goodsell
President/Global CEO: Mike Allen
Account Director: Mike Slatkin
Account Manager: Danielle Tisser
Account Manager: Nicole Stokman
Chief Strategy Officer: Mike Harris
Head of Strategy: Jason Knight
Planning Director: Anne Heuer
Planner: Andrew Zakim
Business Affairs: Loretta Zolliecoffer
Production Company: Park Pictures
Director, Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Anne Bobroff
Producer: Caroline Kousidonis
Production Designer: Jason Hamilton
Casting Company Director: Dan Bell
Editorial Company: Exile
Editor: Kirk Baxter
Executive Producer: Carol Lynn Weaver
Producer: Lauren Pullano/Tobie Louie
Completion/Special Effects Company: Mill LA
Senior Executive Producer: Sue Troyan
Producer: Kiana Bicoy
Colorist: Adam Scott
2D Lead Artist: Steve Cokonis
Recording Studio: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: AJ Murillo
Executive Producer: Suzanne Hollingshead
Producer: Dawn Redmann
Music Company: Agoraphone
Producer: Dawn Sutter Madell
Song: The Logical Song
Writers: Roger Hodgson, Richard Davies
Published: July 2015