By Minda Smiley, Reporter

July 29, 2015 | 3 min read

HP’s latest spot ‘Jane’ tells the story of a girl who begins to lose her creative spark once she grows older and the humdrum routines of adult life set in.

Voted by US Creative Department readers as Ad of the Week, the 60-second spot first shows Jane as a child coloring, dressing up in costumes, and painting.

But once she goes to college and starts her job, her artistic side becomes buried under the demands of her career.

Yet the spot ends on a positive note when Jane becomes inspired by her imaginative daughter – and uses HP’s platform Sprout to foster her child’s creativity.

It also features a rendition of Roger Hodgson’s ‘The Logical Song’ performed by the Silverlake Conservatory of Music’s children’s choir.

Created by agency 180LA, the video is part of the Sprout’s new “Go Make Things” campaign.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.


Chief Creative Officer: William Gelner Creative Director

Copywriter: Zac Ryder

Creative Director/Art Director: Adam Groves

Additional Credits: Head of Production: Natasha Wellesley

Executive Producer: Erin Goodsell

President/Global CEO: Mike Allen

Account Director: Mike Slatkin

Account Manager: Danielle Tisser

Account Manager: Nicole Stokman

Chief Strategy Officer: Mike Harris

Head of Strategy: Jason Knight

Planning Director: Anne Heuer

Planner: Andrew Zakim

Business Affairs: Loretta Zolliecoffer

Production Company: Park Pictures

Director, Director of Photography: Lance Acord

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Mary Ann Marino

Head of Production: Anne Bobroff

Producer: Caroline Kousidonis

Production Designer: Jason Hamilton

Casting Company Director: Dan Bell

Editorial Company: Exile

Editor: Kirk Baxter

Executive Producer: Carol Lynn Weaver

Producer: Lauren Pullano/Tobie Louie

Completion/Special Effects Company: Mill LA

Senior Executive Producer: Sue Troyan

Producer: Kiana Bicoy

Colorist: Adam Scott

2D Lead Artist: Steve Cokonis

Recording Studio: Eleven Sound

Mixer: Jeff Payne

Asst Mixer: AJ Murillo

Executive Producer: Suzanne Hollingshead

Producer: Dawn Redmann

Music Company: Agoraphone

Producer: Dawn Sutter Madell

Song: The Logical Song

Writers: Roger Hodgson, Richard Davies

Published: July 2015


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