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Digital ad spend has risen 16% over past nine months

By Minda Smiley | Reporter

July 29, 2015 | 2 min read

Spending on digital advertisements in the US has increased 16 per cent or grown by $3bn since last October, according to ad spend data firm Standard Media Index.

While looking at the flow of ad dollars from the first nine months of the broadcast season - from October of 2014 to June of this year - Standard Media Index found that organic digital ad growth jumped $1bn.

The data shows that more money is going into digital spend in comparison to other more traditional mediums, particularly television. National TV ad spend during this time period was down $1.1bn, or four per cent.

In terms of TV, the scatter market - or ads brought closer to the actual programming air date - has brought back about 35 per cent of ad revenue that was lost during last year’s upfront. However, the rest of that money has went towards digital spending.

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Standard Media Index tracks 80 per cent of national US agency spend, tracking all global ad holding groups except WPP.

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