The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec


By John McCarthy | Opinion editor

July 27, 2015 | 2 min read

War Child UK has published a striking YouTube video in the style of a first person shooter video game showing the horrors pressed upon children in conflict zones.

Evoking familiar themes, gameplay and visuals as video games such as ‘Call of Duty’, the video entitled ‘Duty of Care’ shows the horrors of war through the eyes of helpless nine-year-old Nima.

As part of the 'Help' campaign, the video was drawn together from real-life testimonies from children across War Child projects across Africa and the Middle East.

Advertising agency Toad developed the campaign, bringing aboard Mother’s Best Child to produce the footage.

The video was also shared across War Child UK’s social media channels to raise awareness for the charity’s work across the world.