Twitter reacts as Go Compare brings back in-your-face mascot Gio Compario

Go Compare has resurrected Gio Compario, its much-maligned opera singer mascot who was earlier this year ranked the most annoying UK ad mascot ever.

Compario, who was previously blown up by a bazooka in a previous ad playing upon the public's hate of the figure, has been returned in a new campaign from agencies Isobar, Carat and iProspect.

Wynne Evans, the actor who plays the mascot - an actual Welsh opera singer – confirmed the return.

Social media users were quick to share their dread at the news.

Gio returned in a mock live gig ad during a break in ITV’s Surprise Surprise on Sunday evening.

Brace yourselves, there is more to come from Mr Compario.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.