Go Compare has resurrected Gio Compario, its much-maligned opera singer mascot who was earlier this year ranked the most annoying UK ad mascot ever.
Compario, who was previously blown up by a bazooka in a previous ad playing upon the public's hate of the figure, has been returned in a new campaign from agencies Isobar, Carat and iProspect.
— Gocompare.com (@Gocompare) July 26, 2015
Wynne Evans, the actor who plays the mascot - an actual Welsh opera singer – confirmed the return.
Yep .....I'm back #gioreturns
— Wynne Evans (@wynneevans) July 26, 2015
Social media users were quick to share their dread at the news.
— Lynwen Haf Roberts (@LynwenHaf) July 27, 2015
#GioReturns Right, where's my sniper?
— Kay (@DudeKillZombies) July 27, 2015
— Scott Reid (@scottreid1980) July 27, 2015
— richard huntington (@adliterate) July 27, 2015
— Rhys Perrin (@Rhys_Perrin) July 26, 2015
Say it's not true... #gioreturns
— Cliff Thompson (@BomoCliff) July 26, 2015
— TV Advertising Media (@TVAdMedia) July 27, 2015
Gio returned in a mock live gig ad during a break in ITV’s Surprise Surprise on Sunday evening.
— ITV Media (@itvmedia) July 26, 2015
Brace yourselves, there is more to come from Mr Compario.