Twitter reacts as Go Compare brings back in-your-face mascot Gio Compario
Go Compare has resurrected Gio Compario, its much-maligned opera singer mascot who was earlier this year ranked the most annoying UK ad mascot ever.
Compario, who was previously blown up by a bazooka in a previous ad playing upon the public's hate of the figure, has been returned in a new campaign from agencies Isobar, Carat and iProspect.
If you missed the return of Gio last night, you can watch it again here. #GioReturns https://t.co/MKLv3lsJ5U
— Gocompare.com (@Gocompare) July 26, 2015
Wynne Evans, the actor who plays the mascot - an actual Welsh opera singer – confirmed the return.
Yep .....I'm back #gioreturns
— Wynne Evans (@wynneevans) July 26, 2015
Social media users were quick to share their dread at the news.
I thought he was long gone. Alas, like a bad smell, Gio the annoying tenor is back. #GioReturns #notforlonghopefully
— Lynwen Haf Roberts (@LynwenHaf) July 27, 2015
#GioReturns Right, where's my sniper?
— Kay (@DudeKillZombies) July 27, 2015
As if a horrible Monday morning wasn't bad enough, that sodding Go Compare singer returns. Off with the radio. #gioreturns #meerkatsftw
— Scott Reid (@scottreid1980) July 27, 2015
The recent advertising history of @Gocompare must rank as one of he worst episodes of brand stewardship since Coke Clasic #GioReturns
— richard huntington (@adliterate) July 27, 2015
Funny how @Gocompare have reverted back to #gioreturns in their ad campaigns... #desperatemuch #marketing #tvadvertising #amatures
— Rhys Perrin (@Rhys_Perrin) July 26, 2015
Say it's not true... #gioreturns
— Cliff Thompson (@BomoCliff) July 26, 2015
'Most annoying man' on TV returned to our screens last night, anyone glad to see him back?! #GoCompare #GioReturns pic.twitter.com/nf0bNVGk7g
— TV Advertising Media (@TVAdMedia) July 27, 2015
Gio returned in a mock live gig ad during a break in ITV’s Surprise Surprise on Sunday evening.
We hope you enjoyed our @ITV exclusive of the brand new @Gocompare advert during @SurpriseITV? Welcome back @giocompario! #GioReturns
— ITV Media (@itvmedia) July 26, 2015
Brace yourselves, there is more to come from Mr Compario.