Snapchat drops Yahoo and Warner Music from Discover, adds BuzzFeed and iHeartRadio
Mobile app Snapchat has booted Yahoo and Warner Music from its ‘Discover’ platform that rolled out at the beginning of this year in favor of BuzzFeed and iHeartRadio.
‘Discover’ was first unveiled six months ago with 12 publishers – including Cosmopolitan, ESPN, and Vice – as a way for them to reach their core audiences on the app, which is extremely popular among younger people.
It allows each publisher channel to post a number of stories every single day, which include articles, images, and videos.
It’s not immediately clear why Yahoo and Warner Music have been replaced, but Snapchat said in a statement: “Since launching Discover with Yahoo and Warner Music six months ago, the teams have been continuously experimenting and learning what type of content works best. Although we have new partners joining Discover today, we continue to look at different ways we can work with Yahoo and Warner Music Group on Snapchat in the future.”
It also said that BuzzFeed is “creating some of the best original video content available” and that it thinks Snapchatters will love iHeartRadio’s “access to interviews with the biggest artists and celebrities.”