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Mediterranean Shipping Company launches new global website with Crafted

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By Michael Feeley, Founder and chief exec

July 27, 2015 | 2 min read

MSC (Mediterranean Shipping Company S.A.) has launched a new global website to provide an improved online experience for its international customer base, designed and built by digital agency Crafted.

Customers can view live container schedules via the new site.

Operating across 157 countries in eleven languages, msc.com features a variety of interactive tools to make it faster and easier for customers to manage their shipments, while enabling MSC teams working in more than 450 offices worldwide to update their own content to be approved by the company’s headquarters in Geneva. The website forms a key part of the company’s growth strategy and aims to drive increased sales, including to auxiliary services, such as haulage, logistics and warehousing.

Customers can view live container schedules via an airport-style arrivals and departures board or use a CO2 calculator to determine their cargo’s carbon footprint. The site also offers information on restricted cargo and key trading partners for imports and exports in 230 online country guides.

Joe Cook, global marketing manager at MSC said: “Our new website projects the true size, scope and spirit of one of the world’s leading container shipping lines, bringing our award-winning customer service to our users online. Its responsive design ensures customers can benefit from our services no matter which device they use to access the web, with the interactive tools enabling them to book and check shipments faster and easier than ever before. Msc.com provides a first-class user experience that continues to set us apart in our industry.”

Tom Gillman, commercial director at Crafted said: “We’re really excited to announce the launch of the MSC global website, which rolls out the company’s refreshed branding for the first time worldwide. This project involved catering for differences in local markets and cultures, with our team delivering a sophisticated and flexible solution that meets the differing needs of the MSC teams worldwide.”

MSC UK operates as an independent national carrier delivering the company’s global services locally throughout the United Kingdom from its head office in Ipswich.

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Founded in 2008, Crafted is an independent, performance-driven digital agency that believes in a sweet spot in digital marketing: the place where logic meets magic....

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