By Gillian West | Social media manager

July 27, 2015 | 2 min read

Poet Dr. John Cooper Clarke has collaborated with the National Trust to pen the start of a new poem reflecting the nation’s love affair with the coast.

Voted ad of the week by The Drum’s Creative Department readers, the collaboration between Mischief PR, Mindshare and 18 Feet & Rising aims to encourage the nation to share their passions for these beautiful places and raise awareness of the care needed to manage them.

Celebrating the 50th anniversary of the National Trust’s Neptune Coastline Campaign, the conservation charity is asking people to help complete the poem by submitting contributions that sum up their love for the coast. These contributions will help inspire Dr. Clarke to create the final verses, to be revealed in autumn.

Credits

Talent Broker and Influencer: Mischief PR Influencer & Advocacy

Creative Director: Simon Moore

Planning Director: Gemma Moroney

Agency: Mindshare

Client Director: Nick Parker

Strategy Director: Rosie Baring

Media Planning: Camilla Clarkson / Xabier Izaguirre

Digital Planning: Tim Luckhurst

AV Planning: Victoria E Smith

Agency: 18 Feet & Rising

Creatives: Alex Delaney, Johnny Leathers

Words and voice: Dr. John Cooper Clarke

Additional Credits: Business Lead: Andrew Barnard

Account Manager: Matthew Thomas

Agency Producer: Victoria Dashwood-Quick

Strategy: Rob Ward

Production: Agile Film

Director: Thomas Bryant

DoP: Joe Cook

Exec Producer: Andy Eaton

Producer: Igor Degtiarev

Production Manager: Craig Dixon

Editor: James Wright at tenthree

Sound Design: Parv Thind at Wave

Post Production: Finish

Post Producer: Vittorio Giannini

Colourist: Julien Biard

Lead Flame: Judy Robert

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