BT Sport is positioning itself as the home of European football in a new advertising campaign designed to trumpet its success in securing the rights to the UEFA Champions League and Europa League next season.
Premiering tomorrow the ‘House Party’ campaign will coral some of the best-known players and talents from the sport, including no less than 13 Champions League winners such as Real Madrid’s Gareth Bale, Paris Saint-Germain’s David Luiz, Bayern Munich’s Frank Ribery as well as Premier League stars Joe Hart and Alex Oxlade-Chamberlain.
They will be joined by pundits and presenters including Steven Gerrard, Rio Ferdinand, Jake Humphrey, Owen Hargreaves, Steve McManaman, Michael Owen, James Richardson, Robbie Savage and Lynsey Hipgrave.
Dan Ramsay, customer acquisition director, BT Consumer commented: “This is an exciting time for BT Sport. We hope viewers get into the party spirit and enjoy seeing some of their favourite football stars celebrating with the glitz and glamour that surrounds the elite tournaments for world club football, the UEFA Champions League and the UEFA Europa League, which BT customers can now watch all in one place and at a great price.”
BT will run rich media digital ads, outdoor posters, press and radio ads concurrently with the campaign alongside an updated Beat the Bin challenge on social media.
The campaign was devised by AMV BBDO and produced by Academy films with media buying undertaken by Maxus.