Female Entertainment Marketing: Movies, TV, Music and Gaming

Top female game characters reimagined with average US weights and dimensions

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By John McCarthy, Opinion Editor

July 24, 2015 | 2 min read

The gaming industry is facing growing pressure over its design of female characters, atypically their dimensions are exaggerated beyond the realms of reasonable achievement.

Post Gamergate, publishers are striving to be more inclusive to women and small steps are being made to address the imbalance (see Fifa’s landmark implementation of female footballers).

To address both the lack and portrayal of female characters in the industry, Bulima.com reimaged top female characters with the “average” US weight to help combat the body image stereotypes atypically rife in gaming.

Female Entertainment Marketing: Movies, TV, Music and Gaming

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