McDonald’s has unveiled the second instalment of its ‘Good Times’ brand campaign celebrating the role the fast food chain plays in customers’ lives.
The ad, titled ‘Fun’, tells the story of a little boy whose quest for fun is thwarted at every turn. Everywhere he goes his childish enthusiasm for life means he wants to make the most of every opportunity from running on the grass at a football stadium to jumping into a muddy puddle in his brand new trainers.
Unfortunately, however, the world is full of rules and restrictions that mean he can’t have all the fun he wants. Until, that is, he visits McDonald’s.
Created by Leo Burnett London, ‘Fun’ was written and art directed by Matt Collier and Wayne Robinson, and directed by Sean Meehan at Bold. The ad is airing in both 60” and 40” formats.