Helen McRae named Mindshare UK CEO
Mindshare UK has appointed Helen McRae as chief executive officer with immediate effect.
The appointment follows the departure of former Mindshare chief executive Mark Creighton and sees McRae combine the UK chief executive role with the role of chair of Mindshare Western Europe, representing Europe on the GroupM Europe board.
“I’m delighted that Helen is taking this role as she brings a wealth of regional and client experience to the UK team,” commented Nick Emery, global chief executive officer at Mindshare, who praised McRae’s talent to “lead intellectually”.
“Taking the UK role removes a regional layer and makes us faster, more adaptive and links global and national more effectively. This is a core mantra for us and a trend we have seen across our clients in the last year, with larger market chief executives taking responsibility for the region,” added Emery.
Of the appointment McRae said: “I’m looking forward to further pushing our ambition of inventing the future of media for our clients. The UK team is already amazing and it’s going to be a privilege to work with the team more closely.”
At the same time, Christof Baron will take on the chief executive, Central and Eastern Europe, role to drive Mindshare growth in the region and oversee the international development of German-based clients. Baron will continue as a non-executive chairman of Mindshare Germany. Ashutosh Srivastava, chairman Asia/chief executive officer emerging markets group, will now have responsibility for APAC, Russia, the Middle East and Africa.