Manchester’s Hallé Orchestra has appointed strategic digital agency We are AD to redesign its website and update its online ticketing functionality.
Residing in the city’s Bridgewater Hall, the Hallé rank among the UK’s top symphonic ensembles. The orchestra recently unveiled a ‘pay what you like’ scheme for their upcoming Priceless Classics concerts, letting the audience pay whatever they think the event was worth.
Bill Lam, digital manager at the Hallé Orchestra, said: “Embarking on a complete website redesign, we were looking for an agency with both creativity and practicality at its core. The AD team’s in-depth knowledge and track record gave them the edge over other candidates.”
David Johnstone, commercial director at We are AD, said: “Working with arts and culture clients is always exciting for us. As a leading UK Tessitura Web Capable agency, we will apply our years of experience in Tessitura development to create a world-class ticketing solution for the Hallé. We hope to connect people to the Hallé Orchestra’s music in an easy, accessible and modern way.”
AD’s arts and culture clients include The Amber Collective, The Lyric Belfast, The Courtauld Institute, London Philharmonic Orchestra, Almeida Theatre, Scottish Ballet and Royal Exchange Theatre in Manchester.