Converse redesigns iconic Chuck Taylor sneaker for the first time in 98 years
The Converse Chuck Taylor All Star is arguably one of the most recognisable footwear designs, but the brand is set to introduce its first update in 98 years and is looking to Nike for inspiration.
Converse yesterday (23 July) introduced the new Chuck Taylor All Star II, and described it as "a contemporary adaptation" of the original silhouette with added technology in the sole from Nike.
The update comes as Converse looks to make its footwear more comfortable after customers complained the original design didn't have enough support.
Richard Copcutt, vice president and general manager of Converse All Star explained the design rationale. “We listened and took it to heart that people love their Chucks and want sneakers that are built to enable them to do more. The Chuck II is the full expression of this consumer obsession, staying true to the DNA of the original.”
New design features include a foam-padded rim, Nike Lunarlon sockliner for foot cushioning and arch support and a perforated micro suede liner, to allow the foot to breathe during extended periods of wear.
Iconic features such as the All Star patch and rubber toe cap remain.