The Drum Awards Festival - Extended Deadline

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By The Drum Team, Editorial

July 24, 2015 | 2 min read

This lovingly-made ad for HP will ideally persuade viewers to invest in the brand's new workstation, but it may also prompt a stream of adults to pick up their long abandoned paint brushes and rediscover their artistic side.

To the fitting sound of 'The Logical Song', we see a little girl's life unfold with a special focus on her creative endeavours. From decorating her dolls to crafting her own works of art, Jane finds joy in adding colour wherever she can. Then, as is so often the way, life happens.

Charting a life from childhood to adulthood is nothing new but when it's done with the care and attention evident here, it's still highly effective. A moving reminder never to let your creativity fade away.

Credits

Creative Agency: 180LA

CCO: William Gelner

Creative: Zac Ryder / Adam Groves

Account Director: Mike Slatkin

Planner: Andrew Zakim

Agency Exec Producer: Erin Goodsell

Film Production: Park Pictures (USA)

Head of Production: Anne Bobroff

Executive Producer: Caroline Kousodinis

Photography: Lance Acord

Production Design: Jason Hamilton

Editor: Kirk Baxter @ Exile

VFX: The Mill (Los Angeles)

Audio Mix: Jeff Payne @ Eleven

Music Licensing: Dawn Sutter Madell @ Agoraphone

Casting: Dan Bell

Today's ad of the day is brought to you in association with David Reviews.

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