Ad of the Day: HP - Jane
This lovingly-made ad for HP will ideally persuade viewers to invest in the brand's new workstation, but it may also prompt a stream of adults to pick up their long abandoned paint brushes and rediscover their artistic side.
To the fitting sound of 'The Logical Song', we see a little girl's life unfold with a special focus on her creative endeavours. From decorating her dolls to crafting her own works of art, Jane finds joy in adding colour wherever she can. Then, as is so often the way, life happens.
Charting a life from childhood to adulthood is nothing new but when it's done with the care and attention evident here, it's still highly effective. A moving reminder never to let your creativity fade away.
Creative Agency: 180LA
CCO: William Gelner
Creative: Zac Ryder / Adam Groves
Account Director: Mike Slatkin
Planner: Andrew Zakim
Agency Exec Producer: Erin Goodsell
Film Production: Park Pictures (USA)
Head of Production: Anne Bobroff
Executive Producer: Caroline Kousodinis
Photography: Lance Acord
Production Design: Jason Hamilton
Editor: Kirk Baxter @ Exile
VFX: The Mill (Los Angeles)
Audio Mix: Jeff Payne @ Eleven
Music Licensing: Dawn Sutter Madell @ Agoraphone
Casting: Dan Bell
Today's ad of the day is brought to you in association with David Reviews.