Tesco has created a series of online cooking tutorials as part of its wider social responsibility project, Eat Happy.
The content builds on a £5m partnership established earlier this year with charity, Children’s Food Trust.
The Lets Cookalong series is aimed at parents and children following internal research that found the majority of parents will cook with their children at some point, but feel in a rut when it comes to recipe ideas.
Over the school holidays, 3-to-12 minute video tutorials teaching new recipes will be released every Tuesday on both the Eat Happy website and dedicated YouTube channel while supplementary how-to posts aim to help parents teach kitchen skills.
“We know families around the country love to cook together, which is really important because children that grow up learning to cook and eat healthily go on to lead healthier lives,” explained Josh Hardie, group corporate responsibility director at Tesco.
The activity was developed by Tesco’s digital agency Zone as part of an ongoing remit to develop content that promote healthier lifestyles to kids via the retailer’s Eat Happy project. Since it launched last May, the initiative has engaged over nearly a million 4-11 year olds with its Farm to Fork Trails at Tesco stores.