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Design Packaging Design News

Skippy peanut butter shows off new brand identity and packaging design for Skippy Bites


By Natalie Mortimer | N/A

July 23, 2015 | 2 min read

US Peanut butter brand Skippy is hoping to piggy back on the growing consumer trend around protein snacks with the launch of Skippy Bites, revealing a new brand identity and packaging for the product.

Building on the protein snack trend, Skippy channeled it into something healthier by turning peanut butter in a 'bites' format. The packaging advertises the five grams of protein per serving with the aim of extending the Skippy brand into a new snacking category. There are two designs for Skippy Bites; Double Peanut Butter and Pretzel.

Created by Smith Design, the revamped on-pack design comprises a resealable cup with a clear window to display the Skippy Bites and uses graphics of the products to entice peanut butter fans.

Since acquiring the Skippy brand from Unilever for $700m in 2013, brand owner Hormel has introduced several new product lines including Skippy Singles; portioned cups of peanut butter for dipping, and limited-edition flavours of peanut butter such as salted caramel.

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