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Skippy peanut butter shows off new brand identity and packaging design for Skippy Bites

US Peanut butter brand Skippy is hoping to piggy back on the growing consumer trend around protein snacks with the launch of Skippy Bites, revealing a new brand identity and packaging for the product.

Building on the protein snack trend, Skippy channeled it into something healthier by turning peanut butter in a 'bites' format. The packaging advertises the five grams of protein per serving with the aim of extending the Skippy brand into a new snacking category. There are two designs for Skippy Bites; Double Peanut Butter and Pretzel.

Created by Smith Design, the revamped on-pack design comprises a resealable cup with a clear window to display the Skippy Bites and uses graphics of the products to entice peanut butter fans.

Since acquiring the Skippy brand from Unilever for $700m in 2013, brand owner Hormel has introduced several new product lines including Skippy Singles; portioned cups of peanut butter for dipping, and limited-edition flavours of peanut butter such as salted caramel.

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