If you can't stream them, join them: why AOL will help promote Hulu's "South Beach"
In many ways, AOL (and Verizon) is competing with Hulu for the rights to stream new series. For “South Beach,” though, a forthcoming series that will stream exclusively on Hulu (but is not a Hulu original series) beginning July 29, Verizon will be an anchor sponsor while AOL will be a promotional partner.
“As is clear with shifting consumer viewing habits, there isn't a single destination where users go to watch and discover shows,” Sarah Crennan, Director, Strategic Partnerships & Content Development, AOL, tells Found Remote. “AOL is an ideal promotional partner for this series given our broad distribution and audience reach.”
Hulu has the rights to stream the series, but as a promotional partner, AOL will distribute exclusive content around the premiere including teasers and lifestyle “featurettes” highlighting Miami’s fashion, music and nightlife.
Dolphin Digital Media, which is producing “South Beach,” likely turned to AOL for its scale. Says Crennan: “AOL has a vast array of consumer touch points: from our owned and operated brands -- all with video-centric strategies -- to a premium network including over 2,000 publishers, as well as distribution on 16 OTT devices. When content creators are looking to build a following, it's imperative to reach consumers on every screen.”
The scripted series is about Carmen Suarez, a bilingual pop star, who is about to embark on a world tour behind her latest #1 single, “Fahrenheit.” Carmen’s upcoming tour is at the center of an escalating, bitter rivalry between Donovan Lear and Antigone de la Vega, who now run the two most powerful record labels in Miami. Donovan’s estranged daughter, Samantha Lear, owns “Fever,” the hottest nightclub on South Beach.
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