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User Generated Content GoPro

GoPro launches subscription-based video library for advertisers

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By John Glenday, Reporter

July 23, 2015 | 2 min read

Sport camera brand GoPro has begun a purchase program for user-generated content, offering up to $1,000 per clip for videos to populate a new subscription-based portal for use by advertisers.

GoPro launches subscription-based video library for advertisers

Modelled on the likes of Getty Images or Associated Press’s image library the compendium will be populated by an initial library of 600 videos licensed for commercial use by the videographers.

The move comes amidst a surge in demand for high-quality video ads as simple static display banners fail to excite web surfers to the same extent, with eMarketer projecting that the online video ad market will more than double to $12bn over the next three years.

Advertisers are expected to pay good money to access such a bank of first person action footage owing to the cost and difficulty incurred by producing original content with GoPro's head of programming, Adam Dornbusch, telling Mashable: "We've gotten calls almost daily from creative agencies, TV networks and film studios that want to use our content."

GoPro is increasingly branching out from the sale of hardware by focussing on monetising the wealth of user-generated content filmed by its cameras.

User Generated Content GoPro

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