Financial Times owner Pearson has said it is in “advanced discussions” to sell the broadsheet newspaper.
A statement from the company said: "Pearson notes recent press speculation and confirms that it is in advanced discussions regarding the potential disposal of FT Group although there is no certainty that the discussions will lead to a transaction.
The Guardian quoted a “person familiar with the deal” as saying the sale could net FTSE 100 firm Pearson as much as £1bn.
The FT Group, which was founded in 1888, also has a 50 per cent stake in the Economist – giving potential bidders a footprint across several leading titles.
Pearson said a further announcement will be made "if and when appropriate.”
The publication reported in February a digital circulation of 720,000. This figure accounted for 70 per cent of the its paying audience.