Bloomberg Media names former HBO design manager Allan Wai as global commercial creative director
Bloomberg Media has named former HBO manager of digital design & production, Allan Wai, as its first global commercial creative director.
Wai, who will report to the company’s global media marketing head, Zazie Lucke, will be charged with overseeing the creative approach behind Bloomberg Media’s client partnerships with a focus on creating engaging experiences.
He was previously consulting creative director for MTV, where he helped to evolve its brand toolkit and launch tactics for new series.
“Allan is a truly admired and creative force who will bring fierce direction and spark to our forthcoming Bloomberg Studios and our advertising partners,” said Bloomberg Media’s chief Revenue and client partnerships officer, Paul Caine.
He has also held senior design and creative positions at Guitar World magazines, brand agency Blister, USA Network, RDA International and RCA Records.