Barclays, Bozza and Mashable join The Drum to change the world at Do It Day
The Drum’s mission to change the world in a day, Do it Day, now has the additional backing of global brands such as Unilever, Barclays, Mashable and Bozza which will participate in events across London and New York simultaneously.
Do It Day will see marketers and creatives join forces to solve some of the biggest issues facing businesses, communities and the world at large and promises to be the biggest – and most ambitious – event on The Drum's 2015 calendar.
It is a natural progression of The Drum Live, which was recently crowned PPA Event of the Year which saw The Drum’s team produce a magazine in a day live in front of 400 people.
A host of top brands including Belkin, Asda, Dennis Publishing, Visa and IBM are committed to joining The Drum to try to solve challenges that matter to them, with the ambition being to transform communities, attitudes and the lives of people around the world. Outdoor advertising business Clear Channel UK has also comitted to the cause and will issue challenges that utlise out of home channels.
Attendees to Plan it Day, taking place in the UK on 24 September and in New York around the same time, will choose a challenge, join a team and spend most of the day devising a plan for how best to tackle it on Do It Day. At end of play, each team will then pitch their plan to a panel of judges and those that rank highest on creativity, ambition, innovation and viability will become official projects that we'll bring to life on Do It Day on 2 November.
Brand challenges are expected to include one from IBM which will see creative work with connected clothing to spark interest amongst youngsters to enter the fields of Science, Technology, Engineering and Mathematics.
Dennis Publishing will put forward the challenge of planting a forest in a day as it continues The Heart of England Forest project, begun by late founder Felix Dennis, which aims to create a huge 30,000 acre unbroken woodland.
Meanwhile, Visa will challenge the industry to help it find a solution that will develop youngster’s understanding of the value of money and build their financial skills in the digital age.
Two months later, at Do it Day, all involved will reconvene to hear how the creative groups have responded to each challenge. Over the course of this event, The Drum will once again produce a full edition of the magazine based on developments from the day itself.
Over the course of the coming weeks further challenges will be revealed by the brands which will reveal what world problems they will attempt to solve.
To find out how to get involved in the project go to the dedicated Do it Day website.
Do it Day will be supported by partners Clear Channel, Millennial Media and Wunderman.