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US Creative Department AT&T Jergens

US Creative Department: Featuring Arnold, BBDO NY, Brigade, VML, 180LA and more


By Minda Smiley | Reporter


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July 22, 2015 | 16 min read

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Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.

Submit your vote before Wednesday July 29 to guarantee your vote has been counted.

To submit work for future publication contact For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

M:United: Microsoft 'The future starts now'

Brand: Microsoft Corp.

Title: The future is now

Agency: M:United

Agency Website:

Co-Chief Creative Officers: Sean Bryan and Tom Murphy

Executive Creative Director: Matt Bisher

Group Creative Directors:Susan Young and Daniela Vojta

Copywriter: Bobby Pearce

Creative Director (Copywriting): Todd Brown

Creative Directors (Art Direction): Raphael Milczarek, Roberto Baibich, and Roberto Santellana

Senior Art Director: Trinh Pham

Additional Credits: Director of Creative Technology: David Cliff

Head of Integrated Production: Aaron Kovan

Director of Digital Production: Jeremy Adirim

Executive Producer: Carolyn Johnson

Producer: Rebecca Magner

Interactive Producer: Rick Segal and Sean Flanigan

President: John Dunleavy

Managing Director: Kevin Nelson

Group Account Directors: Tina Galley and Jason Kolinsky

Account Directors: Rosemary Calderone and Simon Kawaguchi

Account Supervisors: Greg Masiakos and Preston Wallis

Account Executives: David Mintz and Katelyn Burns

Project Management Director: Stella Warkman

Global Strategy Director: Michelle Kiely

Group Strategy Director: Todd Sussman

Strategy Director: Eldad Heilweil

Strategist: Priyanka Nigam

Production Company: Tool of North America

Director: Erich Joiner

Director of Photography: Bob Richardson

Managing Director Live Action/EP: Oliver Fuselier

Executive Producer Live Action: Lori Stonebraker

Line Producer: Joby Ochsner

Editors: NO6 LA, Chan Hatcher and Andrew Manne

Post Production: Method LA

Music: “Tell the World” Eric Hutchinson

Media Agency: EMT

Published: July 2015

BBDO New York: AT&T 'Close to Home'

Brand: AT&T

Title: Close To Home

Agency: BBDO New York

Agency Website:

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Matt MacDonald

Senior Creative Director: LP Tremblay

Senior Creative Director: Erik Fahrenkopf

CD/Art Director: Grant Mason

CD/Copywriter: Kevin Mulroy

Additional Credits: Director of Integrated Production: David Rolfe

Group Executive Producer: Julie Collins

Executive Producer: Dan Blaney

Music Producer: Melissa Chester

Senior Integrated Business Manager: Cristina Blanco

Managing Director: Mark Cadman

Senior Account Director: Brian Nienhaus

Account Director: Gati Curtis

Account Manager: Johnny Wardell

Account Executive: Sigourney Hudson-Clemons

Production Company: Anonymous Content

Director: Frederic Planchon

Executive Producer: Eric Stern

Producer: Paul Ure

Director of Photography: Jody Lee Lipes

Editorial: WORK Editorial

Editor: Rich Orrick

Assistant Editors: Adam Witten and Trevor Myers

Executive Producer: Erica Thompson

Producer: Sari Resnick

Visual Effects: The Mill

EP/Head of Production: Sean Costelloe

Line Producer: Nirad ‘Bugs’ Russell

VFX Supervisor : Gavin Wellsman

2D Leads: Gavin Wellsman; Krissy Nordella

2D Compositor: Michael Smith; Chris Sonia, Keith Sullivan

2D Assists: Heather Kennedy; Sungeun Moon, Yoon-sun Bae, Marco Giampaolo

3D: Yili Orana , Corey Langelotti

Pre Vis Artist: Jeffrey Lee

Editor: Charlotte Carr

Designer: Clemens den Exter

Color: The Mill

Colorist: Aline Sinquin

Music House: Grooveworx

Executive Producer: Dain Blair

Sound Design: Brian Emrich

Original music composed by Rob Simonsen

Sound: Sonic Union

Sound Mixer: Steve Rosen

Motions Graphics and Titles: Polyester

Published: July 2015

Arnold: Jergens 'You're More Than Just a Pretty Face'

Brand: Jergens

Title: You're More Than Just a Pretty Face

Agency: Arnold

Agency Website:

EVP Executive Creative Director: Kate Murphy

SVP Creative/Design Director: Chris Chao

Creative/Copywriter Director: Katie Young

Senior Art Director: Kyle Lynah

Additional Credits: Executive Producer: Katie Olsen

Print Producer: Vicky Wohlfarth

SVP Group Marketing Director: Simona Margarito

Sr Marketing Manager: Marie-Laure Davy

TV Production

Production Company: Hungryman

Production Company Executive Producer: Mino Jarjoura

Producer: Matt Lefebvre

Director: Bryan Buckley

DP: Scott Henriksen

Editorial Company: Arcade

Post Production Producer: Sila Soyer

Editor: Jeff Ferruzzo

Sound Mixing: Heard City

Music Company: Sizzer Music Amsterdam

Print Production

Production Company: Brachfeld

Photographer: Alexi Lubomirski

Photo Agency: Management Artists

Published: July 2015

Make & Matter: The Seaweed Bath Co. New Packaging

Brand: The Seaweed Bath Co.

Title: New Packaging

Agency: Make & Matter

Agency Website:

Creative Director: Trina Bentley

Copywriter: Shelly Leyden

Published: July 2015

Short Rationale: “The Seaweed Bath Co. is a line of all natural bath products that use sustainable, hand-harvested bladderwrack seaweed from the coasts of Maine. The design of the line has a sense of nostalgia to it. The design is reminiscent of salty air, sandy beaches and of course the hero ingredient, seaweed. Different seaside scenes are used to delineate various product lines, while color tabs designate the different scents. Textures and subtle imperfections give the product line a hand crafted, approachable vibe.”

VML-USA: Wendy's 'Thick Cut is Beautiful'

Brand: Wendy's

Title: Thick Cut is Beautiful

Agency: VML-USA

Agency Website:

Global Chief Creative Officer: Debbi Vandeven

Executive Creative Directors: John Godsey, Aaron Evanson

Group Creative Director: Chris Corley

Associate Creative Director: Ethan Tedlock

Senior Copywriter: David Brandorff

Copywriter: Matt Keck

Additional Credits: Group Director: Jason Bass

Group Planning Director: Bret Smith

Senior Channel Managers: Christina Miller, Kris McDonald

Senior Agency Producer: Megan Thompson

Director: Roderick Fenske / Dapper TV / Moo Studios

Executive Producer: David Lyons

Head of Production: Vitaly Koshman

Editor: Shawn Thompson

Post Producer: Ivy Henderson / 19 Below

Color Grading/Finishing Artist: Trey Morgan

Director: Frankie Oviedo / Liquid 9

Executive Producer: Chris Weaver

Editor: Ryan Lewis

Animator: Scott McCarthy

Mixer / Sound Designer: John Blank / Evolution Audio

Composer: Sam Billen / Primary Color Music

Executive Producer / Composer: Dan Billen

Producer / Composer: Ryan Pinkston

Published: July 2015

DigitasLBi: Maytag 'Factory'

Brand: Maytag

Title: Factory

Agency: DigitasLBi

Agency Website:

Chief Creative Officer: Ronald Ng

EVP, Executive Creative Director: Morgan Carroll

SVP Creative Director: Michael Frease

Additional Credits: SVP, Planning Lead: Behavior Strategy & Brand Planning: Jennifer Striegel

EVP, Group Account Director: Chris Reed

VP Creative Director: Jeremy Bacharach

VP Creative Director: Louie Calvano

VP, Account Director: Kelly Barnard

VP, Executive Producer: Greg Lederer

Senior Copywriter: Andy Masur

Account Manager: Bridget Cahill

Account Executive: Nicole Nemerovski


Motion Theory (Los Angeles)

Founder/Executive Producer: Javier Jimenez

Executive Producer: Ben Leiser

Director: Mathew Cullen

Producer: Rob Newman

Editorial/Post Production

Mirada (Los Angeles)

President: John Fragomeni

Head of Production: Sascha M. Flick

Creative Director: Jonathan Wu

VFX Supervisor: Zach Tucker

On-Set Integration: Jared Sanders

Editor: Fred Fouquet

Post Producer: Andrin Mele-Shadwick

Coordinator: Kate DeCrosta


Particle Audio (Chicago)

Engineer: Katy Mindeman

Executive Producer: Laura Feeney

Associate Producer: Becca Sita

Published: July 2015

National Park Foundation: Grey NY 'Find Your Park'

Brand: National Park Foundation

Title: Find Your Park

Agency: Grey NY

Agency Website:

Group Creative Director: Sean Crane

Group Creative Director: Joe Mongognia

Creative Director (Art Director): Chris Perrone

Creative Director (Writer): Tony Muller

Published: July 2015

Short Rationale: The National Park Service (NPS) is unveiling the next round of creative for the Find Your Park campaign. The idea behind these latest Find Your Park static pieces from GREY NY is to blend a park you know or expect, with one you don’t. As different as these two places may be, they’re both part of the National Park Service system. They might have nothing else in common except for the very important fact that they’re among our most treasured places.

Brigade: Greenlight Planet 'Sun King' Packaging

Brand: Greenlight Planet

Title: Sun King Packaging

Agency: Brigade

Agency Website:

Creative Director: Kirsten Modestow

Designer: Joe Marden

Copywriter: Robert Parker

Illustrator: Thomas Dudley

Produced: Winter 2014

Short Rationale: Greenlight Planet is a company on a mission to deliver safe, clean, and inexpensive energy to the two billion people in the world without access to electricity. Originally designed to serve rural India, Sun King solar lamps are now used by more than 10 million people in more than 30 countries.

The team at Greenlight Planet approached BRIGADE to help them break into the U.S. market with a new brand identity, brand story, and line of packaging for its Sun King products. The client wanted to better communicate with the U.S. consumer and leaned on BRIGADE as a design resource and strategic partner.

Originally, Greenlight Planet did not have a concise way to talking about the amazing mission they were on around the world. BRIGADE worked to craft a new and compelling way for the company to speak about itself and transformed their mission into a movement. We wanted to gain the attention of conscious consumers to spread the word about the award-winning Sun King products that are transforming the world one light at time.

180LA: HP 'Jane'

Brand: HP

Title: Jane

Agency: 180LA

Agency Website:

Chief Creative Officer: William Gelner Creative Director

Copywriter: Zac Ryder

Creative Director/Art Director: Adam Groves

Additional Credits: Head of Production: Natasha Wellesley

Executive Producer: Erin Goodsell

President/Global CEO: Mike Allen

Account Director: Mike Slatkin

Account Manager: Danielle Tisser

Account Manager: Nicole Stokman

Chief Strategy Officer: Mike Harris

Head of Strategy: Jason Knight

Planning Director: Anne Heuer

Planner: Andrew Zakim

Business Affairs: Loretta Zolliecoffer

Production Company: Park Pictures

Director, Director of Photography: Lance Acord

Executive Producer: Jackie Kelman Bisbee

Executive Producer: Mary Ann Marino

Head of Production: Anne Bobroff

Producer: Caroline Kousidonis

Production Designer: Jason Hamilton

Casting Company Director: Dan Bell

Editorial Company: Exile

Editor: Kirk Baxter

Executive Producer: Carol Lynn Weaver

Producer: Lauren Pullano/Tobie Louie

Completion/Special Effects Company: Mill LA

Senior Executive Producer: Sue Troyan

Producer: Kiana Bicoy

Colorist: Adam Scott

2D Lead Artist: Steve Cokonis

Recording Studio: Eleven Sound

Mixer: Jeff Payne

Asst Mixer: AJ Murillo

Executive Producer: Suzanne Hollingshead

Producer: Dawn Redmann

Music Company: Agoraphone

Producer: Dawn Sutter Madell

Song: The Logical Song

Writers: Roger Hodgson, Richard Davies

Published: July 2015

Anagrama: Kindo Store Design

Brand: Kindo

Title: Store Design

Agency: Anagrama

Agency Website:

Photographer: Caroga

Published: July 2015

Short Rationale: Kindo is an exclusive boutique for kids’ clothing and accessories in San Pedro Garza Garcia, Mexico. The store offers a wide selection of trendsetting and original clothing items for children.

The brand is inspired by a didactic bead maze made up of geometric shapes, and uses simple figures as its base, creating an adaptation with a fun twist. Kindo’s color palette attempts to reflect a child’s personality, using a wide range of pastel and neon colors. The icon represents the mix of the classic and the new that makes up the brand.

The store’s interior aims at complementing the experience for adults as well as the children. It creates a dynamic space where each of the bead maze’s attributes are used for the products’ exhibition. The tubes function as display stands for clothing and the beads are used to exhibit an array of accessories. The interior achieves its function as a unique space that complements the brand’s style.

FleishmanHillard: Avaya 'Stuff Business People Say'

Brand: Avaya

Title: Stuff Business People Say

Agency: FleishmanHillard

Agency Website:

Additional Credits: Account Director: Vanessa Yanez

SVP, Digital & Creative Integration: Brandi Friel

SVP & Group Creative Director: Sean DallasKidd

Production Company: Green Tricycle Studios

Motion Graphics: Andrew Peth

Published: July 2015

CWeberCreative: PetBrosia Rebrand

Brand: PetBrosia

Title: Rebrand

Agency: CWeberCreative

Agency Website:

Creative Director: Malissa Nelson

Art Director: Malissa Nelson

Copywriter: In-house team

Photographer: Malissa Nelson

Additional Credits: Jeremy Powers, Angel Mangan, Kurt Thamann, Lori London, Mark Dawes, John Wittenbrook,

Brian McGilligan

Published: July 2015

US Creative Department AT&T Jergens

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