US Creative Department: Featuring Arnold, BBDO NY, Brigade, VML, 180LA and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week'.
Submit your vote before Wednesday July 29 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative
M:United: Microsoft 'The future starts now'
Brand: Microsoft Corp.
Title: The future is now
Agency: M:United
Agency Website: http://mccann.com
Co-Chief Creative Officers: Sean Bryan and Tom Murphy
Executive Creative Director: Matt Bisher
Group Creative Directors:Susan Young and Daniela Vojta
Copywriter: Bobby Pearce
Creative Director (Copywriting): Todd Brown
Creative Directors (Art Direction): Raphael Milczarek, Roberto Baibich, and Roberto Santellana
Senior Art Director: Trinh Pham
Additional Credits: Director of Creative Technology: David Cliff
Head of Integrated Production: Aaron Kovan
Director of Digital Production: Jeremy Adirim
Executive Producer: Carolyn Johnson
Producer: Rebecca Magner
Interactive Producer: Rick Segal and Sean Flanigan
President: John Dunleavy
Managing Director: Kevin Nelson
Group Account Directors: Tina Galley and Jason Kolinsky
Account Directors: Rosemary Calderone and Simon Kawaguchi
Account Supervisors: Greg Masiakos and Preston Wallis
Account Executives: David Mintz and Katelyn Burns
Project Management Director: Stella Warkman
Global Strategy Director: Michelle Kiely
Group Strategy Director: Todd Sussman
Strategy Director: Eldad Heilweil
Strategist: Priyanka Nigam
Production Company: Tool of North America
Director: Erich Joiner
Director of Photography: Bob Richardson
Managing Director Live Action/EP: Oliver Fuselier
Executive Producer Live Action: Lori Stonebraker
Line Producer: Joby Ochsner
Editors: NO6 LA, Chan Hatcher and Andrew Manne
Post Production: Method LA
Music: “Tell the World” Eric Hutchinson
Media Agency: EMT
Published: July 2015
BBDO New York: AT&T 'Close to Home'
Brand: AT&T
Title: Close To Home
Agency: BBDO New York
Agency Website: https://www.bbdo.com
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Director: LP Tremblay
Senior Creative Director: Erik Fahrenkopf
CD/Art Director: Grant Mason
CD/Copywriter: Kevin Mulroy
Additional Credits: Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Dan Blaney
Music Producer: Melissa Chester
Senior Integrated Business Manager: Cristina Blanco
Managing Director: Mark Cadman
Senior Account Director: Brian Nienhaus
Account Director: Gati Curtis
Account Manager: Johnny Wardell
Account Executive: Sigourney Hudson-Clemons
Production Company: Anonymous Content
Director: Frederic Planchon
Executive Producer: Eric Stern
Producer: Paul Ure
Director of Photography: Jody Lee Lipes
Editorial: WORK Editorial
Editor: Rich Orrick
Assistant Editors: Adam Witten and Trevor Myers
Executive Producer: Erica Thompson
Producer: Sari Resnick
Visual Effects: The Mill
EP/Head of Production: Sean Costelloe
Line Producer: Nirad ‘Bugs’ Russell
VFX Supervisor : Gavin Wellsman
2D Leads: Gavin Wellsman; Krissy Nordella
2D Compositor: Michael Smith; Chris Sonia, Keith Sullivan
2D Assists: Heather Kennedy; Sungeun Moon, Yoon-sun Bae, Marco Giampaolo
3D: Yili Orana , Corey Langelotti
Pre Vis Artist: Jeffrey Lee
Editor: Charlotte Carr
Designer: Clemens den Exter
Color: The Mill
Colorist: Aline Sinquin
Music House: Grooveworx
Executive Producer: Dain Blair
Sound Design: Brian Emrich
Original music composed by Rob Simonsen
Sound: Sonic Union
Sound Mixer: Steve Rosen
Motions Graphics and Titles: Polyester
Published: July 2015
Arnold: Jergens 'You're More Than Just a Pretty Face'
Brand: Jergens
Title: You're More Than Just a Pretty Face
Agency: Arnold
Agency Website: http://arn.com
EVP Executive Creative Director: Kate Murphy
SVP Creative/Design Director: Chris Chao
Creative/Copywriter Director: Katie Young
Senior Art Director: Kyle Lynah
Additional Credits: Executive Producer: Katie Olsen
Print Producer: Vicky Wohlfarth
SVP Group Marketing Director: Simona Margarito
Sr Marketing Manager: Marie-Laure Davy
TV Production
Production Company: Hungryman
Production Company Executive Producer: Mino Jarjoura
Producer: Matt Lefebvre
Director: Bryan Buckley
DP: Scott Henriksen
Editorial Company: Arcade
Post Production Producer: Sila Soyer
Editor: Jeff Ferruzzo
Sound Mixing: Heard City
Music Company: Sizzer Music Amsterdam
Print Production
Production Company: Brachfeld
Photographer: Alexi Lubomirski
Photo Agency: Management Artists
Published: July 2015
Make & Matter: The Seaweed Bath Co. New Packaging
Brand: The Seaweed Bath Co.
Title: New Packaging
Agency: Make & Matter
Agency Website: http://www.makeandmatter.com
Creative Director: Trina Bentley
Copywriter: Shelly Leyden
Published: July 2015
Short Rationale: “The Seaweed Bath Co. is a line of all natural bath products that use sustainable, hand-harvested bladderwrack seaweed from the coasts of Maine. The design of the line has a sense of nostalgia to it. The design is reminiscent of salty air, sandy beaches and of course the hero ingredient, seaweed. Different seaside scenes are used to delineate various product lines, while color tabs designate the different scents. Textures and subtle imperfections give the product line a hand crafted, approachable vibe.”
VML-USA: Wendy's 'Thick Cut is Beautiful'
Brand: Wendy's
Title: Thick Cut is Beautiful
Agency: VML-USA
Agency Website: http://www.vml.com
Global Chief Creative Officer: Debbi Vandeven
Executive Creative Directors: John Godsey, Aaron Evanson
Group Creative Director: Chris Corley
Associate Creative Director: Ethan Tedlock
Senior Copywriter: David Brandorff
Copywriter: Matt Keck
Additional Credits: Group Director: Jason Bass
Group Planning Director: Bret Smith
Senior Channel Managers: Christina Miller, Kris McDonald
Senior Agency Producer: Megan Thompson
Director: Roderick Fenske / Dapper TV / Moo Studios
Executive Producer: David Lyons
Head of Production: Vitaly Koshman
Editor: Shawn Thompson
Post Producer: Ivy Henderson / 19 Below
Color Grading/Finishing Artist: Trey Morgan
Director: Frankie Oviedo / Liquid 9
Executive Producer: Chris Weaver
Editor: Ryan Lewis
Animator: Scott McCarthy
Mixer / Sound Designer: John Blank / Evolution Audio
Composer: Sam Billen / Primary Color Music
Executive Producer / Composer: Dan Billen
Producer / Composer: Ryan Pinkston
Published: July 2015
DigitasLBi: Maytag 'Factory'
Brand: Maytag
Title: Factory
Agency: DigitasLBi
Agency Website: http://www.digitaslbi.com/global/
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP Creative Director: Michael Frease
Additional Credits: SVP, Planning Lead: Behavior Strategy & Brand Planning: Jennifer Striegel
EVP, Group Account Director: Chris Reed
VP Creative Director: Jeremy Bacharach
VP Creative Director: Louie Calvano
VP, Account Director: Kelly Barnard
VP, Executive Producer: Greg Lederer
Senior Copywriter: Andy Masur
Account Manager: Bridget Cahill
Account Executive: Nicole Nemerovski
Production
Motion Theory (Los Angeles)
Founder/Executive Producer: Javier Jimenez
Executive Producer: Ben Leiser
Director: Mathew Cullen
Producer: Rob Newman
Editorial/Post Production
Mirada (Los Angeles)
President: John Fragomeni
Head of Production: Sascha M. Flick
Creative Director: Jonathan Wu
VFX Supervisor: Zach Tucker
On-Set Integration: Jared Sanders
Editor: Fred Fouquet
Post Producer: Andrin Mele-Shadwick
Coordinator: Kate DeCrosta
Audio
Particle Audio (Chicago)
Engineer: Katy Mindeman
Executive Producer: Laura Feeney
Associate Producer: Becca Sita
Published: July 2015
National Park Foundation: Grey NY 'Find Your Park'
Brand: National Park Foundation
Title: Find Your Park
Agency: Grey NY
Agency Website: http://grey.com
Group Creative Director: Sean Crane
Group Creative Director: Joe Mongognia
Creative Director (Art Director): Chris Perrone
Creative Director (Writer): Tony Muller
Published: July 2015
Short Rationale: The National Park Service (NPS) is unveiling the next round of creative for the Find Your Park campaign. The idea behind these latest Find Your Park static pieces from GREY NY is to blend a park you know or expect, with one you don’t. As different as these two places may be, they’re both part of the National Park Service system. They might have nothing else in common except for the very important fact that they’re among our most treasured places.
Brigade: Greenlight Planet 'Sun King' Packaging
Brand: Greenlight Planet
Title: Sun King Packaging
Agency: Brigade
Agency Website: weareBRIGADE.com
Creative Director: Kirsten Modestow
Designer: Joe Marden
Copywriter: Robert Parker
Illustrator: Thomas Dudley
Produced: Winter 2014
Short Rationale: Greenlight Planet is a company on a mission to deliver safe, clean, and inexpensive energy to the two billion people in the world without access to electricity. Originally designed to serve rural India, Sun King solar lamps are now used by more than 10 million people in more than 30 countries.
The team at Greenlight Planet approached BRIGADE to help them break into the U.S. market with a new brand identity, brand story, and line of packaging for its Sun King products. The client wanted to better communicate with the U.S. consumer and leaned on BRIGADE as a design resource and strategic partner.
Originally, Greenlight Planet did not have a concise way to talking about the amazing mission they were on around the world. BRIGADE worked to craft a new and compelling way for the company to speak about itself and transformed their mission into a movement. We wanted to gain the attention of conscious consumers to spread the word about the award-winning Sun King products that are transforming the world one light at time.
180LA: HP 'Jane'
Brand: HP
Title: Jane
Agency: 180LA
Agency Website: http://www.180la.com
Chief Creative Officer: William Gelner Creative Director
Copywriter: Zac Ryder
Creative Director/Art Director: Adam Groves
Additional Credits: Head of Production: Natasha Wellesley
Executive Producer: Erin Goodsell
President/Global CEO: Mike Allen
Account Director: Mike Slatkin
Account Manager: Danielle Tisser
Account Manager: Nicole Stokman
Chief Strategy Officer: Mike Harris
Head of Strategy: Jason Knight
Planning Director: Anne Heuer
Planner: Andrew Zakim
Business Affairs: Loretta Zolliecoffer
Production Company: Park Pictures
Director, Director of Photography: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Anne Bobroff
Producer: Caroline Kousidonis
Production Designer: Jason Hamilton
Casting Company Director: Dan Bell
Editorial Company: Exile
Editor: Kirk Baxter
Executive Producer: Carol Lynn Weaver
Producer: Lauren Pullano/Tobie Louie
Completion/Special Effects Company: Mill LA
Senior Executive Producer: Sue Troyan
Producer: Kiana Bicoy
Colorist: Adam Scott
2D Lead Artist: Steve Cokonis
Recording Studio: Eleven Sound
Mixer: Jeff Payne
Asst Mixer: AJ Murillo
Executive Producer: Suzanne Hollingshead
Producer: Dawn Redmann
Music Company: Agoraphone
Producer: Dawn Sutter Madell
Song: The Logical Song
Writers: Roger Hodgson, Richard Davies
Published: July 2015
Anagrama: Kindo Store Design
Brand: Kindo
Title: Store Design
Agency: Anagrama
Agency Website: http://anagrama.com/
Photographer: Caroga
Published: July 2015
Short Rationale: Kindo is an exclusive boutique for kids’ clothing and accessories in San Pedro Garza Garcia, Mexico. The store offers a wide selection of trendsetting and original clothing items for children.
The brand is inspired by a didactic bead maze made up of geometric shapes, and uses simple figures as its base, creating an adaptation with a fun twist. Kindo’s color palette attempts to reflect a child’s personality, using a wide range of pastel and neon colors. The icon represents the mix of the classic and the new that makes up the brand.
The store’s interior aims at complementing the experience for adults as well as the children. It creates a dynamic space where each of the bead maze’s attributes are used for the products’ exhibition. The tubes function as display stands for clothing and the beads are used to exhibit an array of accessories. The interior achieves its function as a unique space that complements the brand’s style.
FleishmanHillard: Avaya 'Stuff Business People Say'
Brand: Avaya
Title: Stuff Business People Say
Agency: FleishmanHillard
Agency Website: http://fleishmanhillard.com/
Additional Credits: Account Director: Vanessa Yanez
SVP, Digital & Creative Integration: Brandi Friel
SVP & Group Creative Director: Sean DallasKidd
Production Company: Green Tricycle Studios
Motion Graphics: Andrew Peth
Published: July 2015
CWeberCreative: PetBrosia Rebrand
Brand: PetBrosia
Title: Rebrand
Agency: CWeberCreative
Agency Website: http://CWeberCreative.com
Creative Director: Malissa Nelson
Art Director: Malissa Nelson
Copywriter: In-house team
Photographer: Malissa Nelson
Additional Credits: Jeremy Powers, Angel Mangan, Kurt Thamann, Lori London, Mark Dawes, John Wittenbrook,
Brian McGilligan
Published: July 2015