Air France-KLM has appointed Havas Worldwide Siren to lead its PR strategy in Singapore, Malaysia and Indonesia as it looks to build the brand in the region.
The brief covers corporate communications, strategic counselling, content creation and coordination of various media strategies, with the first work to run this month.
Matthieu Tetaud, commercial director of Air France-KLM in the region, said: “We were very impressed by how the Havas Worldwide Siren team understood the needs of our business and strategised a thorough PR plan. We look forward to further strengthening our brand’s presence in this region.”
It comes after the group announced earlier this year that it would be forced to stop flying unprofitable routes and reduce capacity on some long-haul flights amid a wider investment review, as it tries to combat declining revenues. Among those to be cut are flights to Kuala Lumpur, Malaysia.
Meanwhile it’s also looking at frequency of flights and the size of the aircraft on routes to Tokyo, Rio de Janeiro and Moscow.
For the first quarter of 2015, Air France reported a net loss of €559m while revenue rose 1.8 per cent to €5.7bn during the same period.