Sling TV launches its first national TV campaign, and it’s fantastic

Sling TV yesterday launched its first national TV campaign with the tagline and hashtag #TakeBackTV. In the campaign Sling TV, which, with a robust channel lineup is intended to replace cable subscriptions, highlights the schoolyard bullying tactics utilized by traditional cable providers.

"Millennials have polarizing feelings about TV; they love the content, but hate the pay-TV model,” said Glenn Eisen, Chief Marketing Officer of Sling TV. “The #TakeBackTV campaign introduces Sling TV as a new model and solution for the millennial audience. It directly mirrors their sentiment toward the pain points that accompany traditional pay-TV, in an exaggerated, humorous and fun way.”

San Francisco-based agency Camp + King is responsible for the strategy, creative and content for the campaign. Below, the first three spots, “Old TV Model,” “Customer Service” and “Useless Channels.”

You can access the Found Remote hub here.Sign up to receive The Drum's Found Remote newsletter.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.