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BBC Heinz

Heinz selects BBH for pan-European creative brief

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By Jennifer Faull, Deputy Editor

July 21, 2015 | 2 min read

Heinz’s pan-European creative account has been awarded to BBH following a five-week pitch.

The agency took the account from Abbott Mead Vickers BBDO, which had held it for eight-years and produced iconic work such as ‘Bottle’ which saw people from different generations patting, squeezing and scraping sauce from an invisible Ketchup bottle.

The review came amid the merger of Heinz and Kraft to create one of the largest food and beverage brands in the world.

But BBH will be taked with multi-media campaigns to run across Europe for the brand and its condiments.

Giles Jepson, vice president of marketing for The Kraft Heinz Company in Europe said: “BBH demonstrated excellent consumer understanding and insight, which they were able to turn into very strong creative directions.

“We are excited about working with BBH and we are sure that they will be able to add significantly to our business, at a time when our brand shares are growing and our brand franchise is strengthening."

BBC Heinz

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