Airbnb, Yahoo, OMD and more confirmed for IAB Engage 2015

Airbnb, Yahoo and author, broadcaster and sustainability expert, Leo Johnson are some of the names taking to the stage at IAB Engage 2015.

Taking place on Thursday 15 October at the Barbican, the Internet Advertising Bureau (IAB) UK’s flagship event aims to inspire agencies and brands to create a stronger presence and purpose across digital platforms.

Airbnb's general manager for the UK and Ireland James McClure, Yahoo's chief marketing officer Kathy Savitt and Johnson will share their insights, along with other key industry figures, on the latest trends in digital advertising.

The Drum will be supporting Engage, which will this year examine how advertisers need to win attention and build customer relationships in a sustainable way, as exclusive media partner.

“We’re very proud of how IAB Engage has grown over 10 years to become the highest profile digital advertising conference in the marketing calendar,” said Guy Phillipson, IAB UK chief executive officer. “It’s the calibre of the speakers and content that makes Engage an annual sell-out, and this year’s line-up is shaping up to be another vintage edition.”

Nicholas Lovell, founder of GamesBrief and author of ‘The Curve’, Nikki Mendonca, president EMEA, OMD, and president and chief executive officer of the IAB US Randall Rothenberg have also been confirmed for this year’s event along with Engage premier sponsor Videology’s chairman and chief executive officer, Scott Ferber.

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