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London Fire Brigade sorry for Shoreditch hipster tweet after restaurant blaze

The London Fire Brigade has issued an apology for a tweet made after a Shoreditch fire proclaiming “no hipsters were injured”.

Falling into the trap of becoming too chummy online - in many regards like last week’s National Police Air Service spy-cam tweet of comedian Michael McIntyre - the fire brigade was keen to share the news that no one was injured during the incident.

Six fire engines and 35 firefighters fought to put out the blaze at a Shoreditch pop-up restaurant early on Sunday morning.

Twitter users pointed out half the building was damaged in the incident. As a result the service acknowledged the damage to livelihoods with a more sombre tweet later that afternoon.

The issue sparked a debate on Twitter – with some defending the fire fighters’ right to make a slight joke and others calling the episode “unprofessional”.

Follow the fallout here.