Cornetto has unveiled the latest in its Cornetto Cupidity series – Two Sides – which explores the trials and adventures of teen love.
Shot in several cities across the globe, the Cupidity series portrays the real-life highs and lows of teens embarking on their first romantic encounters. Created by Mofilm and immersive arts agency A Taste of Space, Two Sides is one of the first films to be produced using binaural sound technology with POV-camera work allowing viewers to switch viewpoints throughout the film.
“Cornetto is all about embracing new and exciting experiences. The use of the new technology has helped us capture the trials and tribulations of being a teenager in love better than ever before, and we’ve created a much richer experience for our Cupidity fans as a result,” explained Barbara Cavicchia, global brand director for Cornetto at Unilever.
Rebecca Sykes, Mofilm managing director, added: “With this Cupidity series, we wanted to portray what love is really like – less The Notebook and more Juno – to demonstrate how the same situation can be viewed completely differently depending on your angle. Technology helped us take this idea one step further and deliver a uniquely immersive experience for the viewer.”
An immersive live theatre show, taking place at Westfield Stratford until Thursday 30 July, further brings the story to life.
Lorie Jo Trainor Buckingham, creative director of A Taste of Space, said: “Our challenge was to make the Cupidity series come to life in the most immersive way possible and we thought what better way to do this than have the actors walk into the film.”
Two Sides is one of four films created to share beautiful and compelling stories specifically for teenagers to enjoy.