Uniqlo viral sex video invokes the wrath of Chinese officials

A viral sex video which did the rounds on Chinese social media despite fervant anti-pornography regulations has been condemned by the country's online watchdog.

The Guardian reports that the 60-second film showed a couple having sex in the changing room of a Beijing branch of the retailer Uniqlo. Shot by the gentleman participating in the sex act, the scene racked up millions of views in the space of hour.

Shared on social media sites such as WeChat and Weibo, the nation’s web censors were on the backfoot to curb the content. Rumours emerged that the retailer was in fact behind the video in what would have been a highly-successful, if distasteful and illegal, stunt.

To disperse assumptions it denied any part in the content: “We would like to remind the public to uphold social morality and use our fitting rooms in a correct and proper way.”

Xu Feng, a director at the Cyberspace Administration of China (CAC): “The vulgar video had spread like a virus online and clashed with socialist core values.” Police are looking into who shot and shared the film as part of an investigation to “safeguard the cyber environment."

A number of people clashed with “socialist core values” in front of the store as a result of the video.

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