Amazon Prime Day netted the e-commerce giant an 80 per cent boost to sales in the US, and a 40 per cent increase in Europe, according to online retail tracker ChannelAdvisor.
While Amazon has not released official sales figures it did say "peak order rates" surpassed those of Black Friday 2014. Impressive, if accurate, given the sale was only open to Prime members.
It might come as a surprise, given the hashtag #AmazonPrimeFail led to full blown mockery across Twitter as people revealed the most obscure products they had found on the site.
The so-called ‘Lightning Deals’ saw items such as a Diane Keaton t-shirt, a five-pack of knuckle dusters, and chef hats discounted leading some to compare it to a garage sale rather than the Black Friday challenger Amazon had pitted it to be.
Despite Amazon’s claims discounted items had been carefully selected, according to Adobe half of the overall social sentiment about Amazon Prime Day expressed disappointment.