To draw attention to its line of natural creamers, Nestlé brand Coffee-mate created ‘The Natural Bliss Café’ in New York City to offer consumers a taste – served to them by naked baristas.
Clad in nothing but body paint, the nude baristas served unsuspecting consumers their coffee. Agency 360i filmed the reactions to create a one and a half minute video along with a 30 second clip to be pushed out on the brand’s social channels.
Some consumers were shocked to see the naked employees behind the counter while others found the spectacle to be quite entertaining.
“We are the all-natural Bliss Café. We are surprisingly natural, as is our creamer,” one female barista says to an amused patron.
The one-day stunt was meant to turn heads and get people talking as more and more food and drink brands continue to jump on the natural bandwagon.