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US Ad of the Week: New Balance ‘The Storm’

New Balance’s motivating spot ‘The Storm’ has been voted by US Creative Department readers as Ad of the Week.

Created by Arnold, the film features a young woman running up a hill who is about to reach her limit. She’s then enveloped by a flurry of athletes who in turn inspire her to push on and get out of her comfort zone.

The video was filmed across three continents and features 17 of the brand’s sponsored professional athletes, including runner Jenny Simpson and baseball star Miguel Cabrera.

‘The Storm’ is part of the company’s recently launched ‘Always in Beta’ campaign which aims to reposition New Balance as a serious competitor in the sports apparel category rather than just a running shoe brand.

Boston-based Arnold was named New Balance’s agency of record in 2010.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Credits:

Executive Creative Directors/Managing Partners: Pete Johnson, Wade Devers

SVP Creative Director/Copywriter: Greg Almeida

SVP Creative Director/Art Director: Travis Robertson

Additional Credits: Executive Producer: William Near

Assistant Producer: Patrick Carney

Marketing and Strategy

Managing Director: Paul Nelson

SVP Account Director: Todd Sperry

Sr. Marketing Manager: Will Gurney

EVP Head of Planning: Milla Stolte

SVP Brand Planning Director: Andrew Butler

Brand Planner: Mike Patrick

Production Company: RESET

Production Company Executive Producer: Dave Morrison, Jeff McDougall

Production Supervisor: Moira Hurley

Producer: Annabel Ridley

Director: Johnny Hardstaff

Editorial Company: Cosmo Street

Post Production Producer: Anne Lai

Editor: Paul Hardcastle

Versioning Editor: Mark Potter

VFX Company: MPC NY

Managing Director: Justin Brukman

Executive Producer: Camila De Biaggi

Senior Producer: Armand Weeresinghe

VFX Supervisor 2D: Rob Walker

VFX Supervisor 3D: Vicky Osborn

Grade: MPC

Colorist: George K

Sound Mixing: Rex Recker (Audio Engine)

Music Company: Pivot Audio

Music Composers: Guy Amitai, Jan Kos

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