New Balance’s motivating spot ‘The Storm’ has been voted by US Creative Department readers as Ad of the Week.
Created by Arnold, the film features a young woman running up a hill who is about to reach her limit. She’s then enveloped by a flurry of athletes who in turn inspire her to push on and get out of her comfort zone.
The video was filmed across three continents and features 17 of the brand’s sponsored professional athletes, including runner Jenny Simpson and baseball star Miguel Cabrera.
‘The Storm’ is part of the company’s recently launched ‘Always in Beta’ campaign which aims to reposition New Balance as a serious competitor in the sports apparel category rather than just a running shoe brand.
Boston-based Arnold was named New Balance’s agency of record in 2010.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Executive Creative Directors/Managing Partners: Pete Johnson, Wade Devers
SVP Creative Director/Copywriter: Greg Almeida
SVP Creative Director/Art Director: Travis Robertson
Additional Credits: Executive Producer: William Near
Assistant Producer: Patrick Carney
Marketing and Strategy
Managing Director: Paul Nelson
SVP Account Director: Todd Sperry
Sr. Marketing Manager: Will Gurney
EVP Head of Planning: Milla Stolte
SVP Brand Planning Director: Andrew Butler
Brand Planner: Mike Patrick
Production Company: RESET
Production Company Executive Producer: Dave Morrison, Jeff McDougall
Production Supervisor: Moira Hurley
Producer: Annabel Ridley
Director: Johnny Hardstaff
Editorial Company: Cosmo Street
Post Production Producer: Anne Lai
Editor: Paul Hardcastle
Versioning Editor: Mark Potter
VFX Company: MPC NY
Managing Director: Justin Brukman
Executive Producer: Camila De Biaggi
Senior Producer: Armand Weeresinghe
VFX Supervisor 2D: Rob Walker
VFX Supervisor 3D: Vicky Osborn
Colorist: George K
Sound Mixing: Rex Recker (Audio Engine)
Music Company: Pivot Audio
Music Composers: Guy Amitai, Jan Kos