Piers Morgan has been dropped by ITV chat show Good Morning Britain due to his appearance in the National Lottery’s latest ad campaign with Katie Price.
The broadcaster’s regulations state that Morgan, who was to appear as a semi-regular guest, was forbidden from appearing due to his status as an advertiser.
The show’s position as a current affairs slot and Morgan’s role as a brand ambassador for the National Lottery made the appearance unfeasible under ITV broadcast regulations.
An ITV spokesman said: “Due to other commitments, it was mutually decided that Piers would not guest present Good Morning Britain this week. But we hope to have him on again very soon.”
As a result, Morgan was absent from the show, Monday, Tuesday and Wednesday morning earlier this week.