EE has launched a web series called the 'the Wembley Cup' documenting the hardships faced by 28 football-obsessed YouTube personalities on their path to the final.
The mobile carrier enlisted POKE to bring together content creators in a 10 part series documenting YouTuber Spencer FC training a team to face MiniMinter and his crew.
Furthermore, England winger Andros Townsend was also aboard for the initiative, playing a game of Fifa on Wembley’s big screen against the gents.
Three episodes of the challenge will be released weekly in the run up to the grand Wembley Final to be aired 8 August. Viewers are also encouraged to share their opinions on the series using the #WembleyCup hashtag.
Townsend said: “I’ve been fortunate enough to spend quite a bit of time at Wembley when playing for England, but to play a console game of football on the giant screens was a new experience altogether.
“Slightly less pressure of course, but Spencer and the guys certainly put me through my paces. I’m a big fan of what these guys are doing on YouTube and looking forward to watching the Wembley Cup series as it unfolds to see who came out on top.”
Spencer McHugh, director of brand at EE, added: “We are always looking at exciting new ways to bring our Wembley partnership to life, and a collaboration with these phenomenally popular YouTube stars – who between them have over 25m subscribers and 3.5bn video views – seemed like the perfect opportunity to entertain their football-loving audience."
The series combines both the digital and physical worlds of football, including a session with professional coaches at the FA’s National Football Centre at St George’s Park, a game of ‘footgolf’ and a competitive bout of some FIFA video game bouts.