DMGT promotes Mel Scott to head up new unified ad sales division Mail Brands
The Daily Mail and General Trust (DMGT) has unified its ad sales teams into one umbrella division called Mail Brands, and appointed Mel Scott to head it up.
Scott, who is currently UK and Rest of World chief revenue officer for MailOnline, has been promoted to oversee the Mail Brands division in the role of chief revenue officer.
Her responsibilities will include leading the commercial development across the Dmg::media portfolio – home to the Daily Mail, The Mail on Sunday and MailOnline – and will integrate the ad teams across the print newspapers, magazines and digital properties to ensure cross-platform selling capabilities across the group.
Kevin Beatty, chief executive of Dmg::media – the consumer-facing brand of DMGT – said the move marks a “significant” milestone in the history of the company, adding that it “will better position us to deliver more success to our clients and advertisers”.
Scott said: “I’m enormously grateful for, and excited by, the opportunity to lead the Mail Brands team. At a time of media convergence and ever-changing consumer behaviours, Mail Brands will deliver a clearer, more unified proposition to our customers and ensure we are the advertising destination of choice for agencies and clients alike.”
As part of the restructure, Rosemary Gorman, group advertising director of Mail Newspapers, who has been at the company for seven years, will leave the business. The changes will also see the departure of Adam Gilsenan, head of agency sales, Mail Newspapers, who joined dmg::media in 2007 from The Independent.
“We thank them for their distinguished service and wish them every success in their future endeavours,” said Beatty.
During her time at MailOnline Scott has helped grow revenues by 537 per cent, according to the company, and also oversaw the its Australian join venture, and led its cross-platform partnerships team.