Stein IAS names Jason Abbate as director of interactions
B2B agency Stein IAS has hired The Mx Group’s Jason Abbate as director of interactions.
Based in its New York office, Abbate will lead the agency’s US team in developing integrated marketing strategy for clients.
Before joining Stein IAS, Abbate served as marketing director at Chicago-based B2B marketing agency The Mx Group.
Of his appointment, Marc Keating, director of digital and innovation at Stein IAS, said: “Our mission is to be the most digitally advanced B2B marketing agency in the world. To achieve that we need to continue to surround ourselves with the most talented B2B marketers. Jason’s passion for B2B marketing and wealth of experience ensures we have yet an even stronger team to deliver exactly that.”
Abbate previously worked with the agency when it was Stein Rogan + Partners, before it joined forces with IAS (Industrial Art Services). He served as director of media planning.
He said: “It is an exciting time to be re-joining the agency and I look forward to working with our teams to deliver digital experiences that resonate throughout the buyer journey using proven frameworks, at a global scale. That’s what all B2B marketers are trying to accomplish – we’re doing it here and making a real impact for our clients.”
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Stein IAS works with brands including BP Castrol, Columbia University, and Merck.