Women’s World Cup revenues were up 400% for Fox on 2011 tournament
Fox has reported that ad sales for the Women’s World Cup were up by 400 per cent upon 2011, indicating a greater consumer and advertiser interest in the sport.
Following the news that the final (as broadcast by ABC) saw a record 13.3m viewers catch the USA’s triumph over Japan, Adweek reports that across the tournament Fox generated $40m of income.
Fox’s coverage of the final drew in $12m of revenue, a result of it being the most watched soccer game ever in the US.
The source concluded that a thirty second ad slot during the final went for a hefty $500,000m.
Fox will be looking to continue capitalising upon the momentum of socccer's growing popularity with its programming for the 2018 Men’s World Cup.