Very.co.uk has launched an above-the-line campaign to raise awareness of the range of products offered by its home and tech departments.
Created by retained agency St Luke’s, the campaign includes two 20” TV ads with supporting press and digital activity.
The TV creative uses the pink square shape of the Very logo to create a pink ‘puzzle cube’ that opens, twists and turns to reveal new facets filled with product combinations and room sets. Each new angle shows more and more of the Very range providing consumers with a range of inspiring combinations.
Kenyatte Nelson, group marketing director at Shop Direct, commented: “Once again St Luke’s have helped us bring our proposition to life in an engaging and creative way; not just showcasing our product, but presenting Very.co.uk as an exciting world that customers can be inspired by.”
Al Young, St Luke’s executive creative director, added: “The pink cube is such an iconic asset for the brand; it provides us with a strong and consistent visual device to drive the look of Very.co.uk going forward, which we can open to reveal what the brand has to offer.”
Will Young’s latest single ‘Love Revolution’ provides the soundtrack to the campaign which features the endline ‘Make your home come together with Very.co.uk’.