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'Sales teams' use of mobile apps expected to double in next two years, predicts Salesforce

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By Minda Smiley, Reporter

July 10, 2015 | 2 min read

Mobile app and device usage is increasingly becoming more crucial for sales teams, according to research from customer relationship management company Salesforce.

In the next two years, mobile sales app use is expected to more than double, the company estimates.

60 per cent of high-performing sales teams currently use or are planning to use a mobile sales app while only nine per cent of under-performing sales teams report using mobile apps during their sales processes, according to the survey.

The shift to mobile is driven by the fact that people are using it more expansively, with more than half of high-performing companies either already pushing sales directly to customers and prospects via a mobile app or have plans to in the next two years, found the report.

"Technology is rapidly becoming the difference between big quarters and big misses," said Mike Rosenbaum, executive vice president of Sales Cloud at Salesforce. "The companies who deliver strong sales results not only use modern CRM platforms to gain critical insight into all the customer touchpoints, but are also deploying newer technologies like sales analytics to sell smarter and mobile to respond anytime, anywhere."

High-performing sales teams are also twice as likely to be heavy tech adopters compared to their moderate and under-performing counterparts.

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