Rollasole serves up a tweet at Wimbledon
Female footware brand Rollasole has renamed one of their product lines Strawberries & Cream for a limited time to celebrate Wimbledon 2015.
The shoe brand, working in collaboration with its creative and strategic agency Chapter, has redesigned its packaging to sit in line with the strawberries and cream theme, presenting the red and white shoes in bespoke strawberry punnets.
Martin Heffernan, creative director at Chapter, said: “We have a really close relationship with Rollasole and our creatives can pick up the phone anytime and fire an idea at them. As a business they're really on it and it's great to come up with something tactical that really taps into the spontaneity and fun of the brand we've developed together.”
The initiative has seen the brand in and around Wimbledon over the past two weeks giving crowds the opportunity to own a pair in return for a tweet or Facebook post as payment.
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