Twitter Vine Video

Flashing Autoplay Twitter ads on Vine condemned by epilepsy charity


By John McCarthy | Opinion editor

July 10, 2015 | 3 min read

Twitter ads on Vine have been removed after quickfire flashes were found to endanger photosensitive epilepsy suffers.

Snappy, colourful autoplay Vines for Twitter's #DiscoverMusic platform were found to be “massively dangerous” for those afflicted by the condition, according to charity Epilepsy Action.

Social media users were quick to point out the issue and thankfully there were no recorded incidents of the ads triggering seizures despite them being live for almost 18 hours.

Twitter removed the ads on Friday morning, a quick response charity Epilepsy Action was thankful for.

Simon Wigglesworth, Epilepsy Action’s deputy chief executive, told the BBC: "Twitter’s ads were dangerous to people living with photosensitive epilepsy.”

“87 people are diagnosed with epilepsy every day and that first seizure can often come out of nowhere. For a huge corporation like Twitter to take that risk was irresponsible.”

The video was also likely in breach of Advertising Standards Agency (ASA) regulations stating ads must not include features which could adversely affect sufferers of photosensitive epilepsy.

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