The Drum Live, where Europe’s best read media and marketing publication created a magazine in front of an audience within the space of a day, has won the Best Event Prize at this year’s PPA Awards.
The event, which took place last July, included a number of speakers and panel sessions that were turned into features, while the gathered audience were invited to ask questions and help guide the process of creating the publication. Speakers included the founder of BBH New York Cindy Gallop.
The event has been developed to become Do it Day this year, taking place over two days in September and November, which will see brands set challenges for the creative community to work on in order to change the world in the space of a day.
Stephen Lepitak, editor of The Drum, commented: “We are thrilled that The Drum Live has been recognised in this way as it was an ambitious project for the whole company to work on, but the feedback we received afterwards was very positive and the resulting magazine was also very strong. To pick up an award for this event really is the icing on the cake and we hope Do it Day can surpass that achievement later this year.”
Other winners on the night included the Big Issue for Cover of the Year, Heart Magazines UK picked up four awards with Good Housekeeping being named as Consumer Media Brand of the Year and Lindsay Nicholson winning editor of the Year. The BMJ was named Business Magazine of the Year and Dennis Publishing won both Consumer Magazine of the Year for The Week and Specialist Consumer Magazine of the Year for Cyclist.
More details about how to get involved in Do it Day, which will include challenges set by companies such as Shell Retail, Unilever, IBM, ASDA and Dennis Publishing, can be found at the event’s dedicated website.