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By Tony Connelly, Sports Marketing Reporter

July 10, 2015 | 2 min read

Last week Burger King introduced its answer to the Big Mac, the King Burger, to its menus in Brazil and to show that it was serious about taking on the Golden Arches it found some McDonald’s super fans and convinced them to have the new burger tattooed on them.

Burger King’s Brazilian ad agency David, who won numerous awards at this year’s Cannes for their Proud Whooper campaign, tracked down five McDonald's fans so devoted to the fast-food chain they have Big Mac tattoos.

The São Paulo agency and its partner, production company Crane.TV, followed the group as they were flown to Brazil with the promise of trying a new Burger King burger. The ad shows the group being surprised by celebrity tattoo artist Ami James, of Miami Ink, who walks into Burger King and offers to transform their Big Mac tattoos into a King Burger.

David has a successful track record with its Burger King ad campaigns which have won a number of top industry awards including golds in Design, Promo and PR at Cannes. The Drum provides a rundown on some of the brand's best creative ad campaigns here.

The ad can be viewed in full above.

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