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Brand of the Day: Apple Watch

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By Tony Connelly, Sports Marketing Reporter

July 10, 2015 | 2 min read

Welcome to Brand of the Day, where we pick the brand making headlines and explain what you need to know about why it's in the news.

Market analysis of the Apple Watch has reported that US sales have dropped by 90 per cent since April with the wearable reportedly now selling fewer than 10,000 per day worldwide.

The analysis by research company Slice Intelligence suggests a less than impressive start for Apple’s first completely new product since the death of Steve Jobs.

Some industry analysts have pointed out that the sales trend is comparable to the iPad and iPhone and that there is usually a lull between very early adopters rushing out to buy the latest product and the first Christmas holiday period.

Here’s more about the brand:

In 2014 Apple was reported to have $160bn cash on hand, more than three times as much as the US treasury which had $49bn.

Apple’s original logo featured Isaac Newton.

Apple owns the patent for the “slide to unlock” feature.

Aside from Steve Jobs, the company had another two co-founders: Ron Wayne who sold his 10 per cent share to Jobs and Steve Wozniak who sold his shares for $800 two weeks after the company was created.

In 1995 Apple partnered with Bandai to create a video game console called the Pippin, it sold for $600 and was deemed a complete failure.

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