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By Tony Connelly | Sports Marketing Reporter

July 10, 2015 | 2 min read

Coke’s true friendship ad campaign continues with a moving short film directed by Dustin Lance Black who also directed the award winning film 'Milk' starring Sean Penn.

The eight-minute film follows a group of teen boys, two of whom are especially close however Diego does not know that Rafael is gay until he reads a text on Rafael’s phone when he leaves it unattended. His decision to accept his friend and keep his secret cements the close friendship between the pair.

Black, who is a prominent LGBT activitist, also directed previous films in the series but said in a statement: "'The Text' was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly."

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Agency: Pereira & O'Dell

Creative Director: Rob Lambrechts & Rafael Rizuto

Senior Art Director: Luke Acret

Senior Copywriter: Omid Amidi

Senior Designer: Moses Kelany

Senior Copywriter: Omid Amidi

Brand Manager: Valeria Lopez


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