Ad of the Day: Coca-Cola - The Text
Coke’s true friendship ad campaign continues with a moving short film directed by Dustin Lance Black who also directed the award winning film 'Milk' starring Sean Penn.
The eight-minute film follows a group of teen boys, two of whom are especially close however Diego does not know that Rafael is gay until he reads a text on Rafael’s phone when he leaves it unattended. His decision to accept his friend and keep his secret cements the close friendship between the pair.
Black, who is a prominent LGBT activitist, also directed previous films in the series but said in a statement: "'The Text' was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly."
Agency: Pereira & O'Dell
Creative Director: Rob Lambrechts & Rafael Rizuto
Senior Art Director: Luke Acret
Senior Copywriter: Omid Amidi
Senior Designer: Moses Kelany
Senior Copywriter: Omid Amidi
Brand Manager: Valeria Lopez