Stowford Press Cider, an official sponsor of the English national cricket team, has launched an online game offering players the chance to win VIP tickets for the 5th Test of The Ashes.
Developed for Stowford Press by social marketing agency ArtScience, the brief was to create interactive content that would attract traffic to the Stowford Press site and encourage people to engage with the brand on Facebook and Twitter.
Pete Rope, founder and executive creative director of ArtScience, said: “For cricket fans, The Ashes is the sporting contest of the summer and we wanted to dial up the excitement with this promotion. We created ‘Message on a Bottle’, a game where players work out the name of a cricketer from pictogram clues on the label of a Stowford Press Cider bottle. There are new clues every two weeks for eight weeks, so people have four chances to play for those VIP Ashes tickets.”
Rope added that the quiz has been made deliberately demanding (e.g. Do you know who ‘The Pigeon’ is?) to encourage social sharing of clues among friends.