London-based charity The Parent House has today (9 July) launched a brand strategy, identity and website to expand its breadth of appeal.
The charity, which aims to unlock greater opportunities for local parents to lift children out of poverty, worked with WPP's Brand Union to deliver a brand identity that resonated with the needs of local parents.
The refreshed brand includes an identity and a redesigned website that both utilise simple design to help The Parent House connect immediately with those who need help. Additionally, it boosts the charity's network potential and increasing fundraising and financial support available.
Gina Camputaro, director of The Parent House said: “The new visual identity has given us much more confidence in the way we speak about ourselves to new parents and funders alike, and all of this is backed up by beautiful new communications materials and a website that is really parent-friendly and makes accessing our services so much easier".
The charity is based in Islington which holds the second highest deprivation rate in London.