Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Keep calm and carry on: How brands tweeted the London #TubeStrike

The Tube Strike is here, the capital city has come to a standstill and that ever-stressful commute has been enhanced with a dollop of hellishness.

To tap into the social media buzz and aid commuters with suggestions of relaxing products and services, brands used the #TubeStrike hashtag to deliver their respective messages.

Check out some of the best tweets below - and good luck getting where you need to go.

Hailo

Penguin Books

WWF UK

Innocent Drinks

Berocca UK

JamesonUK

Moonpig

River Island

BBC Radio 1Xtra

Reebok UK

MTV Music

4 Music

Yo Sushi

And the BBC’s Jeremy Vine shared a desperate man’s gambit to transport a chair during the strike.

Adding that Boris may have had his dream of a cyclist utopia fulfilled – under adverse circumstances

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis