London Social Media Branding

Keep calm and carry on: How brands tweeted the London #TubeStrike


By John McCarthy, Opinion Editor

July 9, 2015 | 8 min read

The Tube Strike is here, the capital city has come to a standstill and that ever-stressful commute has been enhanced with a dollop of hellishness.

To tap into the social media buzz and aid commuters with suggestions of relaxing products and services, brands used the #TubeStrike hashtag to deliver their respective messages.

Check out some of the best tweets below - and good luck getting where you need to go.


Penguin Books


Innocent Drinks

Berocca UK



River Island

BBC Radio 1Xtra

Reebok UK

MTV Music

4 Music

Yo Sushi

And the BBC’s Jeremy Vine shared a desperate man’s gambit to transport a chair during the strike.

Adding that Boris may have had his dream of a cyclist utopia fulfilled – under adverse circumstances

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